As part of my work at Virtuous, I’ve had the opportunity to connect with hundreds of amazing nonprofit leaders. And every time I jump off of a Zoom call, I’m reminded of why I started Virtuous in the first place: to close the generosity gap by helping nonprofits build deeper, more personal relationships with every donor.
For years, we’ve championed a model for generosity that we call Responsive Fundraising—a framework built on listening to donors, responding with relevance, and creating moments of genuine connection. Today, I’m incredibly proud to share how we’re taking the next giant leap forward in that journey.
Last week, at our 2025 User Summit in Minneapolis, we unveiled a series of announcements that represent a new era for Virtuous—and for the entire nonprofit sector:
- The launch of Virtuous Insights, our new AI-powered intelligence engine for prospect research based on both first- and third-party data
- The acquisition of Momentum, an AI-driven engagement platform built to help major and mid-level gift officers scale personalized outreach
- And the upcoming release of generative search and filtering inside Virtuous CRM+
Together, these innovations mark the beginning of something bigger: the arrival of agentic and generative AI in fundraising—technology that doesn’t just accelerate your team, but actually acts on its behalf.
Here’s why this matters.
From Data to Decisions: Introducing Virtuous Insights
For years, fundraisers have relied on static wealth data to determine which donors to pursue and how to craft their gift ask. The problem is that wealth data has been largely disconnected from each donor’s individual engagement with the organization and their specific passions. Siloed data, a narrow focus on existing wealthy donors, and unsophisticated analytics have prevented development officers from effectively capturing latent generosity
That’s where Virtuous Insights comes in.
The Insights ML-powered prospecting engine unlocks a new generation of donor research by blending machine learning with first- and third-party data to reveal what truly drives generosity. Whether you’re trying to identify major gift potential, spot churn risk, or tailor messaging to donor motivations, Virtuous Insights gives you the predictive power to act before behavior happens—not after.
Fundraising teams can instantly surface high-value donors, personalize outreach at scale, and trigger responsive workflows—all within Virtuous CRM+. By combining wealth and capacity data with signals like volunteerism, social engagement, email behavior, and more, fundraisers gain a 360° view of their donors and the tools to act with precision. As one nonprofit leader put it, “Virtuous Insights predictive capabilities are a game-changer—we’re no longer reacting to data, we’re acting on it before it happens.”
Welcoming Momentum to the Virtuous Family
In parallel with launching Insights, we’ve also welcomed Momentum to the Virtuous platform.
Momentum is a leading-edge, AI-powered engagement tool built specifically for major and mid-level fundraisers. If you’ve ever felt overwhelmed managing a donor portfolio—juggling emails, planning outreach, logging activities—you’re not alone. Momentum is the sidekick every gift officer needs.
With Momentum’s AI Inbox and Fundraising Agent, you can:
- Automatically prioritize your daily outreach
- Draft personalized emails in your tone of voice
- Build dynamic donor plans
- See third party wealth and prospecting data in real time
- Log activity to your CRM
- And never miss an important milestone or follow-up again
With Momentum, many fundraising teams are able to expand their portfolio sized by more than 300% without decreasing their personal touch with donors. The sheer speed and efficiency that Momentum brings to donor development is game changer for mid, major and planned giving team.
But what we love most about Momentum is that it puts relationships back at the center of fundraising. It removes the admin burden so fundraisers can focus on what really matters: being present, personal, and proactive with every donor.
What’s Next: Generative Filtering and Analytics
Later this year, we’ll also be releasing natural language-based filtering inside Virtuous CRM+. It’s exactly what it sounds like: you’ll be able to type things like “find donors who gave over $1,000 last year and haven’t been contacted in 60 days,” and the system will generate results instantly.
No clunky filters. No queries that require a data scientist to build. Just intelligence at your fingertips.
As a follow up, we’re working on improved AI-based natural language analytics that use fundraising best practices and generative AI to find the insights that you may have missed – and then surfacing charts and graphs that help make your data come alive.
This is what we mean when we talk about our AI Inside strategy—tools that aren’t just smart, but that work for you. That know what you need, when you need it. That anticipate action and make it easier to be responsive.
The Heart of It All: Responsive Fundraising in Action
None of this innovation is about AI for AI’s sake. It’s about making fundraising more human.
Responsive Fundraising has always been about listening well, responding personally, and building trust over time. But the truth is, it’s hard to be responsive at scale—especially when teams are strapped for time and resources.
That’s where AI comes in.
With the tools we’ve released today, your team can:
- Predict donor behavior before it happens
- Automate outreach that still feels personal
- Spend less time on admin, and more time on relationships
- And ultimately, grow generosity by making every donor feel seen
This is the future of fundraising. And we’re just getting started.
Join Us: See AI in Action
On September 3rd, our Chief AI Officer, Nathan Chappell, will be hosting a live webinar: “The Future of Fundraising Intelligence.” He’ll walk through the new products, share real use cases, and explore where AI is headed for our sector.
If you’re curious, excited, or even a little skeptical—I invite you to join us. This isn’t just a product tour. It’s a vision for what’s possible when intelligence meets intention in the world of generosity.
Register now for the webinar >>
Let’s build a more connected, generous future—together.
With gratitude,
Gabe Cooper
CEO & Founder, Virtuous
