Join us for the Virtuous User Summit

August 19-21, 2025

📣 Responsive Nonprofit Summit • Free + Virtual 🎉

June 4-5, 2025

Practical Strategies. Real Results. Free to Attend.

The Responsive Nonprofit Summit June 4-5, 2025

Respond ’26 (User Summit) | Dallas, May 27–29. Practical learning, real connections, real results. Save $400 before Jan 16.

Already a Virtuous customer? Our Professional Services help with Data and Report Clean-Up, Custom Training, Consulting and Giving Page Optimization.

Contents

[Podcast] Bridget Jones and Kelly Hayman on Fundraising With Purpose, Not Parties

 

Bridget Jones and Kelly Hayman join The Responsive Fundraising Podcast to share how they help transform the Boys & Girls Club of the Tennessee Valley fundraising programs in light of tremendous challenges brought on by the COVID-19 pandemic. During the conversation we take a step back to March 2020 to recall how Bridget, Kelly, and their team’s decision making process amidst the chaos and upending that COVID-19 had on their fundraising channels which was in contrast to the rapid growth in demand for their programs.

Bridget Jones started as a part time Youth Development Worker with Boys & Girls Clubs in her hometown of Greeneville, TN.

With a degree in education from Carson Newman College, a passion for young people and a love of gathering people together, she was able to use her skillset as the Director of Development & Corporate Events to raise funds to support the mission and vision of Boys & Girls Clubs of the Tennessee. 

Her heart truly desires to serve young people who need us most and provide them with life-changing opportunities each time they enter the BGS doors.

Kelly Hayman came to Boys & Girls Clubs of the Tennessee Valley in 2006 as an Education Director in one of the school based sites.  Over the next fourteen years, Kelly progressed into leadership positions such as Technology Director, Club Director and Executive Director.  He was moved into the role of Annual Gifts Officer in 2019.

In his current role, Kelly is responsible is responsible for developing and stewarding both annual and recurring gifts.  His role allows for him to work with both small and mid-level donors. 

Kelly began his Boys & Girls Club career in 1995 when he was hired to work as a summer staff member for the Boys & Girls Club of Valdosta, GA.  Becoming the Club Director in 2003, he led the Lake Laurie facility from serving 75 members to more than 140 members in 2005. 

author avatar
Virtuous Team

What you should do now

Below are three ways we can help you begin your journey to building more personalized fundraising with responsive technology.

See the Virtuous platform in action.  Schedule a call with our team for personalized answers and expert advice on transforming your nonprofit with donor management software.

Download our free Responsive Maturity Model and learn the 5 steps to more personalized donor experiences.

If you know another nonprofit pro who’d enjoy reading this page, share it with them via Email, Linkedin, Twitter, or Facebook.

The Responsive Maturity Model
5 Steps to More Personalized Donor Experiences
Get Responsive Fundraising Tips
Get updates delivered directly to your inbox.
The charity: water Experience Lab: Our Bet on In-Person, Immersive Storytelling with Viktoria Harrison

The charity: water Experience Lab: Our Bet on In-Person, Immersive Storytelling with Viktoria Harrison

Charity: Water’s Victoria Harrison shares how immersive storytelling and a small-town lab sparked $2M in new giving.
8 Helpful Giving Tuesday Email Examples to Inspire Your Campaign

8 Helpful Giving Tuesday Email Examples to Inspire Your Campaign

End-of-year bustle doesn’t always lend itself to getting creative in fundraising campaigns. But when Giving Tuesday rolls around, sending out the same copy/pasted emails from last year just won’t cut…
Top 3 Digital Marketing Mistakes You’re Probably Making and How to Fix Them with Chris Barlow, Brady Josephson, and Matt Scott

Top 3 Digital Marketing Mistakes You’re Probably Making and How to Fix Them with Chris Barlow, Brady Josephson, and Matt Scott

Discover 3 nonprofit marketing mistakes and how to avoid them with Chris Barlow, Brady Josephson, and Matt Scott on The Responsive Lab.

Grow generosity with Virtuous

Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger​
Chief Information Officer