Join us for the Virtuous User Summit

August 19-21, 2025

📣 Responsive Nonprofit Summit • Free + Virtual 🎉

June 4-5, 2025

Practical Strategies. Real Results. Free to Attend.

The Responsive Nonprofit Summit June 4-5, 2025

Respond ’26 (User Summit) | Dallas, May 27–29. Practical learning, real connections, real results. Save $400 before Jan 16.

Already a Virtuous customer? Our Professional Services help with Data and Report Clean-Up, Custom Training, Consulting and Giving Page Optimization.

VIRTUOUS CRM+

Donor management meets automation
& intelligence.

Virtuous CRM+ connects your fundraising and marketing data into one intelligent, enterprise-grade platform that’s purpose-built to grow personal connections with donors at scale.

Power smarter, more personal fundraising
with a modern connected platform.

See relationships more clearly.


Track giving, engagement, volunteerism, relationships, wealth data, and more, all in one place—giving you and your team a 360° view of every supporter.

Automate what matters most.

Automate workflows to save time, and build personalized sequences to accelerate donor engagement based on donor behavior—so you never miss a moment to connect.

Sync your data and drive insights.

With fully integrated email, SMS, online giving, volunteerism, and more, CRM+ ties it all together so you can see and optimize the entire donor journey.

Donor Management

A 360° view to fuel
meaningful relationships.

Virtuous CRM gives you a 360° view of every donor—so your team can build stronger relationships, uncover giving potential, and grow generosity at scale.

fundraising automation​

Eliminate wasted time,
connect more personally.

From first gift to major gift, automate meaningful touch points that move donors through a journey—without overwhelming your team.

Fullstack marketing

Launch multichannel
campaigns
with ease.

With integrated email marketing, SMS, and physical letters on demand you can send the right message to the right person—without less lift from your team.

fundraising events

Run seamless events
that drive results

Manage your events—from registrations to follow-ups—in one place, giving you full visibility into attendance, giving, and engagement.

Arkansas Children’s paves the way to a more efficient, Data-Driven Future with Virtuous.

With easy access to 360-degree data, Arkansas Children’s increased donor loyalty and engagement while boosting productivity and collaboration across fundraising teams.

More than just a CRM,
Virtuous CRM+ is a unified platform for growth.

Major Donor Pipelines

Manage portfolios, track pipeline progress, and forecast major gifts with clarity and confidence.

Complex Gift Management

Track grants, pledges, soft credits, tributes, recurring giving, and more—with personalized receipts for every donor.

Custom Objects

Tailor Virtuous to your unique workflows and needs with custom fields and objects that match your mission.

Reporting & Analytics

Build custom reports, map donor activity, monitor KPIs, and unlock deep insights—without a data analyst.

Forms & Digital Engagement

Easily deploy online forms for online giving, membership sign-up, pledge giving, and more.

Project Tracking

Tie gifts to specific projects and funds, track outcomes, and sync everything with your accounting tools.

Volunteer Management

Track volunteer activity, send targeted volunteer outreach, and integrate volunteerism with financial giving.

Web Tracking

See how individual donors are engaging on your website. Then, target outreach based on donor intent.

Join the responsive
fundraising movement.

Tour our products or platform, learn about migration, or kickstart your Responsive Fundraising journey with the right resource or playbook.

One platform.

Unlimited Fundraising
Possibilities.

The Virtuous Platform is easy to use, helps automate key tasks, and allows your entire team to leverage the right data and channels to create stronger donor relationships that result in more growth and retention.