Organizations in the top quartile retained nearly .
At that level, you need far less acquisition to grow. Your revenue base becomes significantly more stable. And your team can spend less time replacing donors and more time growing the ones you have.
Your foundation is solid. The next step is consistency. The organizations pulling into the top quartile aren’t doing anything radical. They’re making sure stewardship happens on a schedule, not when someone finds time.
Virtuous Momentum Our AI fundraising assistant keeps stewardship on track with daily prioritized outreach and personalized engagement plans for every donor in your portfolio.
Retention below benchmark means you’re replacing too many donors just to stay flat. Start by finding out who’s slipping away and why. Then, build the systems that keep donors connected between asks, so follow-up doesn’t depend on someone remembering.
Virtuous Momentum Our AI fundraising assistant helps your team send personalized outreach to the right donors at the right time, with AI-drafted messages in each fundraiser’s voice.
Your retention is strong. The opportunity from here is expansion. You’re keeping donors. Now, it’s about growing their giving through upgrade paths, increased frequency, and deeper engagement over time.
Virtuous CRM+ Our nonprofit CRM lets you build upgrade workflows triggered by giving anniversaries and cumulative thresholds.
Organizations in the top quartile achieved an average gift of . That kind of performance typically reflects strong ask strategies, well-segmented appeals, and donors who feel connected enough to the mission to give generously.
Your donors are responding to your asks. The opportunity now is precision. Tailoring ask amounts to each donor’s history and giving potential is the fastest way to move average gift up from here.
Virtuous Raise Our online giving platform helps you present responsive ask arrays that adapt suggested amounts based on each donor’s giving history.
A lower average gift often comes down to how you’re asking. If your donation forms start at $25 when your average is $136, you’re anchoring donors too low. The fastest path forward is calibrating your ask amounts to what each donor can actually give.
Virtuous Raise Our online giving platform enables you to set responsive ask arrays that adjust to each donor’s giving history, so your forms start at the right number for every person.
Your ask strategy is working. From here, the gains come from finding donors with untapped capacity and building upgrade paths that feel earned. Milestone moments, giving anniversaries, and cumulative thresholds are all natural opportunities to invite donors to stretch.
Virtuous Insights Our donor intelligence platform identifies donors with room to give more, with recommended amounts based on wealth and behavioral data.
Organizations in the top quartile generate of their revenue from recurring giving. At that level, nearly half your revenue is predictable before the year even starts. That changes how you plan, how you budget, and how much pressure your team feels throughout the year.
You have a recurring program, and it’s contributing. The next opportunity is growing it intentionally by giving your monthly program its own identity, its own communications track, and a clear invitation early in the donor journey.
Virtuous CRM+ Our nonprofit CRM enables you to build a recurring giving invitation into your new donor welcome series, so the ask happens at the right moment automatically.
A low recurring rate usually means monthly giving isn’t being presented as the primary option, or new donors aren’t being invited into recurring early enough. The window right after a first gift is when donors are most open to an ongoing commitment. Building that invitation into your first 60 days can move this number quickly.
Virtuous CRM+ Our nonprofit CRM helps you automate a recurring giving invitation within your new donor welcome series, so the ask reaches every new donor at the right time.
Your recurring program is strong. The opportunity now is deepening those relationships so monthly donors stay longer and give more over time. Exclusive updates, personal thank-yous, and milestone acknowledgments keep recurring donors engaged and reduce churn.
Virtuous Momentum Our AI fundraising assistant helps your team deepen recurring donor relationships through personalized outreach and engagement plans, so monthly supporters feel valued and stay longer.
