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August 19-21, 2025

📣 Responsive Nonprofit Summit • Free + Virtual 🎉

June 4-5, 2025

Practical Strategies. Real Results. Free to Attend.

The Responsive Nonprofit Summit June 4-5, 2025

📣 Just in: Virtuous acquires Momentum to give mid- and major gift officers AI superpowers!

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Fundraising Playbooks

Your library for responsive fundraising trends and best practices.

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September 28, 2025

The GivingTuesday Playbook

The GivingTuesday Playbook from Virtuous provides nonprofits with:

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August 28, 2025

The End-of-Year Giving Playbook for Every Giving Level

Unlock the secrets to your most successful fundraising season yet with The End-of-Year Giving Playbook. Packed with donor insights and actionable strategies, this guide shows you how to craft compelling...

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August 28, 2025

Lapsed Donor Reactivation Playbook

Every nonprofit faces the challenge of lapsed donors—supporters who once gave generously but have since gone quiet. With nearly 50% of donors lapsing each year, reactivation isn’t just about recovering...

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August 26, 2025

Mid-Level Donor Program Playbook

Mid-level donors may represent only 1–5% of your supporter base, but they often contribute up to half of total revenue. Too often, these generous and loyal givers fall into the...

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August 26, 2025

Planned Giving Playbook

Planned giving is one of the most powerful—but often overlooked—fundraising strategies available to nonprofits. This playbook shows you how to launch and grow a successful program that deepens donor relationships...

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August 26, 2025

Recurring Giving Playbook

In today’s competitive fundraising landscape, one-time gifts and major donations aren’t enough to guarantee long-term stability. That’s why recurring giving programs have become essential for nonprofits that want to thrive....

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August 13, 2025

5 Essentials for AI Success: The Nonprofit AI Field Guide

5 Essentials for AI Success: The Nonprofit AI Field Guide” is a practical and optimistic roadmap for nonprofit leaders looking to harness the power of artificial intelligence with clarity, responsibility,...

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July 29, 2025

How Ready Is Your Nonprofit for AI?

Looking to harness the power of artificial intelligence with clarity, responsibility, and impact? Authored by Nathan Chappell of Virtuous Software, this guide breaks down seven essential pillars nonprofits must address...

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July 11, 2025

New Donor Welcome Series Playbook

The New Donor Welcome Series Playbook is your roadmap to turning first-time donors into lifelong supporters. With donor retention rates at an industry low, this resource empowers nonprofits to close...

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July 11, 2025

Donor Stewardship Playbook

The Donor Stewardship Playbook is your roadmap to cultivating deeper donor relationships that drive long-term giving and sustainable growth. Packed with actionable strategies, it guides nonprofits through every phase of...

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June 25, 2025

Human Services Nonprofit Benchmark Report 2025

Get key insights from the 2025 Benchmark Report for Human Services Nonprofits. Learn strategies to boost donor retention, recurring giving, and major gifts.

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June 24, 2025

Education Nonprofit Benchmark Report 2025

Get key insights from the 2025 Benchmark Report for Education Nonprofits. Learn strategies to boost donor retention, recurring giving, and major gifts.

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June 18, 2025

Healthcare Nonprofit Benchmark Report 2025

Get key insights from the 2025 Benchmark Report for Healthcare Nonprofits. Learn strategies to boost donor retention, recurring giving, and major gifts.

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June 12, 2025

Faith-based Nonprofit Benchmark Report 2025

Get key insights from the 2025 Benchmark Report for Faith-Based Nonprofits. Learn strategies to boost donor retention, recurring giving, and major gifts.

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June 3, 2025

Nonprofit Benchmark Report 2025

The 2025 Virtuous Benchmark Report is more than data—it’s your roadmap to sustainable growth. Packed with insights from 570 top-performing nonprofits, this report gives you actionable strategies to boost donor retention,...

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April 16, 2025

Rescue Mission Benchmark Report 2025

The Virtuous Rescue Mission Benchmark Report 2025, produced in partnership with Masterworks, provides a detailed analysis of fundraising performance metrics for rescue missions from 2018 to 2024. Key findings include:...

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March 25, 2025

Your Quick Guide to Switching CRMs for Faith-based Nonprofits

Switching CRMs? Get our guide to simplify the process and ensure a smooth transition for your Faith-based nonprofit's data and donor management.

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March 20, 2025

5 Years Since COVID: How Fundraising Has Changed—And What It Means for You

The world of nonprofit fundraising has undergone a dramatic transformation since the COVID-19 pandemic. Donor behavior has shifted, digital giving has surged, and organizations are being pushed to do more...

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March 4, 2025

Your Quick Guide to Switching CRMs for Human Services Fundraisers

Switching CRMs? Get our guide to simplify the process and ensure a smooth transition for your Human Services fundraising data and donor management.

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February 24, 2025

Your Quick Guide to Switching CRMs for Healthcare Organizations

Switching CRMs? Get our guide to simplify the process and ensure a smooth transition for your Healthcare organization’s data and donor management.

Grow generosity with Virtuous

Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger
Chief Information Officer