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The AI Engagement Planner in Momentum: A Strategy for Every Donor in Your Portfolio

September 24, 2026

The AI Engagement Planner in Momentum: A Strategy for Every Donor in Your Portfolio

TL;DR: The Portfolio Problem Most MGOs carry a mental shortlist of around 20 donors. Those are the relationships that get consistent attention. Everyone else in the portfolio, mid-level donors, lapsed...
What to Expect: Everything You Need to Know About Migrating to Virtuous CRM+

What to Expect: Everything You Need to Know About Migrating to Virtuous CRM+
How to Launch Planned Giving at Your Nonprofit

How to Launch Planned Giving at Your Nonprofit
What is the Best AI Email Marketing Software for Nonprofits?

What is the Best AI Email Marketing Software for Nonprofits? - Top 5 Choices

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Prospect Research Tools

July 6, 2026

13 Best Prospect Research Tools for Nonprofits in 2026

Prospect Research Tools TL;DR: Data from our 2026 Nonprofit Benchmark Report revealed that 67% of all donor revenue comes from major donors. And 22% from mid-level donors. And while there...
Donation Page

July 1, 2026

How to Build a Donation Page That Drives More Gifts

Donation Page TL;DR: Let’s talk about your donation page.  If a donor makes it all the way to your website giving page, so much of the legwork has already been...
Why “Human in the Loop” Is No Longer Enough for Nonprofit AI

June 30, 2026

Why “Human in the Loop” Is No Longer Enough for Nonprofit AI

TL;DR: One month ago, I stood on a stage in Dallas to close out day two of our Respond conference, the one week each year when our customers come together...
Virtuous Partner Announcement" Instrumentl Summer Launch

June 22, 2026

Partner Announcement: Instrumentl Summer Launch

The following blog is a re-posted article from our partners at Intrumentl. The new Instrumentl Discover turns prospecting into a conversation. Describe your program in plain language, then refine your...
How Nonprofits Can Make the Most of Corporate Matching Gifts

June 17, 2026

How Nonprofits Can Make the Most of Corporate Matching Gifts

TL,DR:  Nonprofits leave  $4-$7 billion on the table each year in underutilized corporate matching gifts. [1] Why? Two things drive this gap:  But the programs continue to grow, with more...
Building Product-Centered Donor Experiences With Ben Webb

June 15, 2026

Building Product-Centered Donor Experiences

TL;DR: If you lead marketing or fundraising at a nonprofit, you already feel the squeeze. Donors have less attention to give, more places to give it, and a credit card...
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“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger​
Chief Information Officer