Featured Stories

The Twenty You Know

September 1, 2026

The Twenty You Know: What Happens When Donor Knowledge Stops Being Rationed

TL;DR Years ago I sat in a conference room with a printed list of names a model had ranked. That work eventually became two patents. At the time it was...

Dave Raley - How to Spark Growth In Your Recurring Giving Program

How to Spark Growth in Your Recurring Giving Program

End of Year Giving

12 Ultimate End of Year Giving Campaign Ideas for Nonprofits

How to Build a Donor Stewardship Plan Using Birthday Automations

How to Build a Donor Stewardship Plan Using Birthday Automations

Recent

Ask a Responsive Fundraiser Carly Berna

August 22, 2024

Ask a Responsive Fundraiser: How to Say Thanks, Generational Gaps, and More

Welcome back to Ask a Responsive Fundraiser! This week, Carly Berna, Director of Product Marketing at Virtuous, is back to answer your questions. We’re tackling donor thank yous, bridging the...

Embracing Uncertainty

August 20, 2024

Embracing Uncertainty: A Pathway to Fundraiser Growth

Are you ready to challenge the status quo, achieve fundraiser growth, and make a meaningful impact in the world? 

Blog feature image templates (1)

August 19, 2024

AI Adoption in Nonprofits: Insights from the Latest Survey

In today’s fast-paced digital world, nonprofit leaders like you constantly seek innovative ways to keep donors, manage with limited staff, and juggle multiple responsibilities. One technological advancement stands out as...

breakthrough recurring giving

August 16, 2024

How to Build a Breakthrough Recurring Giving Program

Having a recurring giving program is simply good for the long-term health of your nonprofit. Here's how to harness the power of storytelling and branding.

Ask A Responsive Fundraiser - Clay (1)

August 15, 2024

Ask a Responsive Fundraiser featuring T. Clay Buck

Welcome back to Ask a Responsive Fundraiser. This week, we’re excited to show off our spiffy new branding and even more excited to welcome T. Clay Buck to the column!...

Successful CRM conversions (1)

August 14, 2024

The Power of a Successful CRM Conversion: Real-Life Lessons from Nonprofits

Using a Customer Relationship Management (CRM) system at a nonprofit can significantly enhance the organization’s ability to build relationships, manage data, and drive successful fundraising campaigns. Successful CRM conversions are...

Actionable tips and insights for personalizing
donor engagement with responsive fundraising.

Grow generosity with Virtuous

Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger​
Chief Information Officer