Featured Stories

The Twenty You Know

September 1, 2026

The Twenty You Know: What Happens When Donor Knowledge Stops Being Rationed

TL;DR Years ago I sat in a conference room with a printed list of names a model had ranked. That work eventually became two patents. At the time it was...

Dave Raley - How to Spark Growth In Your Recurring Giving Program

How to Spark Growth in Your Recurring Giving Program

End of Year Giving

12 Ultimate End of Year Giving Campaign Ideas for Nonprofits

How to Build a Donor Stewardship Plan Using Birthday Automations

How to Build a Donor Stewardship Plan Using Birthday Automations

Recent

Ask a Responsive Fundraiser Carly Berna

January 16, 2025

Ask a Responsive Fundraiser with Carly Berna

We’re happy to welcome our very own Carly Berna back to Ask a Responsive Fundraiser. This week, she tackles fundraising metrics, brand refreshing, and using AI in nonprofit work.  Be...

How Virtuous Can Transform Marketing for Nonprofits: Can Your CRM Do This?

January 14, 2025

How Virtuous Can Transform Marketing for Nonprofits: Can Your CRM Do This?

For today’s nonprofits, donor engagement is more complex than ever. Gone are the days when one-size-fits-all campaigns and fragmented systems could suffice. Nonprofits now face increasing demands for personalized, data-driven,...

Microsoft’s Lessons for Nonprofits with Erin McHugh Saif

January 14, 2025

Microsoft’s Lessons for Nonprofits with Erin McHugh Saif

In this episode of The Responsive Lab, your Virtuous co-hosts, Carly Berna and Stephen Boudreau, are joined by Microsoft’s Chief Product Officer and Tech for Social Impact Leadership Team member,...

AI for grantseeking

January 10, 2025

The Future of Grantseeking: Using AI to Save Time and Win More Funding 

We’re pleased to welcome Instrumentl back to the Virtuous blog! Instrumentl is the all-in-one grant management tool for nonprofits and consultants who want to find and win more grants without...

Ask a Responsive Fundraiser Karen Houghton

January 9, 2025

Ask a Responsive Fundraiser with Karen Houghton: Financial Sustainability, Asset-Based Donations, and More

We’re happy to welcome Karen Houghton to Ask a Responsive Fundraiser. As the CEO of Infinite Giving, Karen helps nonprofits achieve financial sustainability through smart cash management, curated investments, and...

Responsive Lab YouTube Thumbnail

December 31, 2024

We Are For Good’s Keys to Successful Nonprofits

In this episode of The Responsive Lab, your Virtuous co-hosts, Stephen Boudreau and Carly Berna, are joined by Jon McCoy and Becky Endicott from the podcast, We Are For Good.

Actionable tips and insights for personalizing
donor engagement with responsive fundraising.

Grow generosity with Virtuous

Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger​
Chief Information Officer