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The Virtuous Blog

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Featured Stories

The Lapsed Donor Letter That's Killing Your Retention (And 5 Ways to Fix It)

May 15, 2026

The Lapsed Donor Letter That's Killing Your Retention (And 5 Ways to Fix It)

A friend of mine, Susan, recently told me a story about the $50 monthly gift she had been giving to her alma mater for two decades. This year, after reading...
The 2026 Virtuous Benchmark Report for Education Nonprofits

How to Use The 2026 Virtuous Benchmark Report for Education Nonprofits
Building Sustained Giving Through Human Connection and Technology With Chris Larson

Building Sustained Giving Through Human Connection and Technology
Turning Program Metrics Into Fundraising Fuel With Chris Palombo

Turning Program Metrics Into Fundraising Fuel

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September 25, 2019

Responsive Fundraising: The Nonprofit Growth Trend You Can’t Afford to Ignore

Discover how responsive fundraising revolutionizes donor engagement and boosts nonprofit success.
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September 24, 2019

How to Grow a Nonprofit Organization in 3 Steps

Do you want to grow your nonprofit, but aren’t sure how? Are you finding that your traditional fundraising strategies aren’t delivering like they used to? It’s not just you! The...
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September 18, 2019

How Nonprofit Operations Teams Are Merging to Reach the Modern Donor

New expectations from modern donors changed more than fundraising strategies. In some cases, entire nonprofit operations teams and cultures evolved to meet the demands. These responsive nonprofits smartly identified that silos were...
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September 16, 2019

Manage Your Donor Database Migration in 5 Steps

Here’s a fun thing you can do the next time you attend a fundraising conference. Force any nonprofit database admin break into a cold sweat with just three words. What...
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September 13, 2019

How to Tell Nonprofit Impact Stories (and Where)

How do you inspire generosity, demonstrate the difference your donors make, and showcase your nonprofit’s work?  Tell a story.  Storytelling engages the mind and the heart. Research shows that storytelling...
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September 12, 2019

Get Your Nonprofit Board to Commit to Fundraising

It’s always interesting to ask a development manager or executive director, “How’s your board at fundraising?” Because they almost all make the same sound:  “MEH.”  What’s the deal? Board members...
Actionable tips and insights for personalizing
donor engagement with responsive fundraising.
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“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger​
Chief Information Officer