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The Virtuous Blog

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Featured Stories

The Lapsed Donor Letter That's Killing Your Retention (And 5 Ways to Fix It)

May 15, 2026

The Lapsed Donor Letter That's Killing Your Retention (And 5 Ways to Fix It)

A friend of mine, Susan, recently told me a story about the $50 monthly gift she had been giving to her alma mater for two decades. This year, after reading...
The 2026 Virtuous Benchmark Report for Education Nonprofits

How to Use The 2026 Virtuous Benchmark Report for Education Nonprofits
Building Sustained Giving Through Human Connection and Technology With Chris Larson

Building Sustained Giving Through Human Connection and Technology
Turning Program Metrics Into Fundraising Fuel With Chris Palombo

Turning Program Metrics Into Fundraising Fuel

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October 13, 2020

[Podcast] Vance Roush On Cultivating A Spirit of Generosity

Vance Roush joins the Responsive Fundraising Podcast to share how our relationship with money impacts the way we fundraise, the importance of taking a holistic approach to donor development, and...
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October 12, 2020

9 Awesome Nonprofit CRM Features that will Strengthen Donor Relationships

Explore the top nonprofit CRM features that enhance donor connections. Dive into 9 essentials that bridge your mission to supporters.
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October 8, 2020

[Podcast] Sherry Quam Taylor On Fully Funding Your Mission

joins the Responsive Fundraising Podcast to share her philosophy for helping nonprofits get fully funded. Sherry teaches nonprofit leaders how to pivot from a heavy dependence on program, government, and event gifts and...
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October 5, 2020

Holiday Charity Auctions: 6 Item Ideas to Excite Donors

Explore effective charity auction strategies to engage and excite donors, enhancing your fundraising efforts.
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October 2, 2020

[Podcast] Jake Smith (Blood:Water Mission) On Leading With Courage

, the Executive Director of Blood:Water, joins the Responsive Fundraising Podcast to discuss his path to leading his organization through uncertain times, the importance of history and rediscovering old truths...
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September 21, 2020

Nonprofit Marketing Automation: Tools to Scale Success

What do you think of when you hear the phrase “marketing automation”? Factory lines, pushing out a product? Mass emails, devoid of the personal touch? A bunch of robots, slowly...
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Todd Shinabarger​
Chief Information Officer