Featured Stories

What Nobody Tells You About Being a Nonprofit DBA

June 9, 2026

What Nobody Tells You About Being a Nonprofit DBA

TL;DR: The Job Nobody Sees I spent fifteen years in Advancement Services in Higher Education before moving into product marketing. In all that time, I never once heard someone at...

How To Adopt AI Without Destroying Your Culture With Tim Lockie

How To Adopt AI Without Destroying Your Culture

5 Top Themes From the 2026 Rescue Mission Benchmark Report

5 Top Themes From the 2026 Rescue Mission Benchmark Report

How AI Enhances Donation Forms: The Last Mile of Generosity

How AI Enhances Donation Forms: The Last Mile of Generosity

Recent

Janeth Carreon Guest Blog

July 22, 2025

Your Impact Is Why Donors Give—Let’s Make Sure They See It

What is the number one reason why donors choose to give to your nonprofit? The impact you create. But here is the challenge: doing life-changing work and measuring and communicating...

Responsive Lab Thumbnail - John Mark Vanderpool

July 22, 2025

Beyond the Ask: Why Donor Lifetime Value Should Shape Your Strategy with John Mark Vanderpool

In this episode of The Responsive Lab, John Mark Vanderpool shares how understanding and leveraging donor LTV can completely shift your fundraising strategy.

Responsive Lab Thumbnail

July 15, 2025

Leading Change with Empathy: The PAUSE Framework for Nonprofits with Heather Hiscox

In this episode of The Responsive Lab, Heather Hiscox unpacks how nonprofits can lead organizational change with empathy, inclusion, and clarity.

Virtuous and Verified First Unite to Help Nonprofits Onboard People Faster and Keep Communities Safe

July 10, 2025

Virtuous and Verified First Unite to Help Nonprofits Onboard People Faster and Keep Communities Safe

Virtuous and Verified First now work together to simplify background checks. Welcome staff and volunteers faster, stay compliant, and keep your mission moving without missing a beat.

Aidan Augustin - Responsive Lab Thumbnail

July 1, 2025

From Story to Strategy: Marketing That Drives Donor Action with Aidan Augustin

In this episode of The Responsive Lab, Aidan Augustin joins to unpack how to turn your story into a strategy that actually drives donor action.

Rebrand_Blog

July 1, 2025

A Simpler, Smarter, More Personal Virtuous

Now, every tool carries the Virtuous name—because every part of our platform is built with the same goal: to help you build better relationships and grow generosity at scale.

Actionable tips and insights for personalizing
donor engagement with responsive fundraising.

Grow generosity with Virtuous

Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger​
Chief Information Officer