From Database to Donation Engine: How to Use Your Nonprofit CRM As a Fundraising Machine

Some chose the wrong system from the start, led by IT priorities or finance requirements. Others have the right platform but aren’t using it in a way that drives real fundraising outcomes.

Either way, fundraisers are stuck with a system that stores data but doesn’t help them raise more money.

Your CRM should be more than a database.

It should be a fundraising engine that helps you keep donors, grow giving, and build stronger relationships.

Join fundraising expert Andrew Olsen for a conversation about how to use (or evaluate) a CRM as a fundraising engine.

Whether you’re picking a new tool or unlocking the full potential of the one you have…You’ll leave with a framework to evaluate CRM effectiveness through a fundraiser’s lens, plus practical ways to improve results with the tools you’re using.

Key Takeaways:

• What nonprofits get wrong when choosing (or using) a CRM and how to fix it.
• How to rethink your CRM as a fundraising tool, not just a database.
• The biggest CRM mistake that’s costing you donors and revenue.
• The right way to evaluate CRM impact beyond a feature checklist.
• How Responsive Fundraising helps fundraisers listen, connect, and respond to donors in a personal way.

Your CRM should do more than store data. It should drive fundraising and deepen donor relationships.

Register now to learn how.

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