Join us for the Virtuous User Summit

August 19-21, 2025

📣 Responsive Nonprofit Summit • Free + Virtual 🎉

June 4-5, 2025

The crm for nonprofit marketing teams

Unlock the Power Of Personalized Fundraising

Transform your nonprofit’s communication with marketing tools designed to help you reach the right people, at the right time, with the right message—every time. 

“Virtuous is a good CRM choice for nonprofits in the fundraising world. Because you’re getting a partner who has a lot of experience in the industry, you can achieve a large-scale migration with low risk. Partnering with Virtuous was the right decision for our organization, our team, and our donors.”
Matt Price
Director of Customer Relationship Marketing

Spend more time inspiring donors and less time managing manual tasks.

Automation: Streamline Your Workflow

Nonprofit marketers wear many hats. With Virtuous Automation, you can simplify your day-to-day tasks while ensuring no opportunity falls through the cracks. Build intelligent workflows that automatically follow up with donors, schedule key campaigns, and manage internal processes—giving you more bandwidth to focus on what matters most: building relationships that drive generosity.

Popular Features

Reach your audience wherever they are with dynamic, multichannel campaigns.

Email and SMS Marketing: Personalize at Scale

Popular Features

From compelling email campaigns to targeted SMS messages, Virtuous empowers you to deliver personalized, impactful communication that stands out in crowded inboxes. Easily build and track campaigns that not only engage but inspire action—whether you’re announcing a new campaign, sharing impact stories, or simply saying thank you.

Understand your performance and make data-driven decisions with confidence.

Reporting: See the Big Picture and the Details

In fundraising, every insight matters. Virtuous Reporting gives you a 360-degree view of your campaigns, donor behavior, and overall impact. Whether you’re pulling an executive summary or diving into detailed metrics, you’ll have the tools to analyze, adjust, and amplify your efforts.

Popular Features

Reach the right people with messaging tailored to their unique preferences.

Segmentation and Unified Donor Information: Target Smarter, Not Harder

Your donors aren’t one-size-fits-all, and your communication shouldn’t be either. With Virtuous, you can segment your audience by interests, giving behavior, or engagement history—and unify all your donor data in one place. That means every email, text, or call is based on a clear understanding of the person behind the gift, helping you foster stronger connections and greater impact.

Popular Features

Virtuous helps nonprofit marketing teams

Boost Lapsed Donor ROI

Create responsive automations to re-engage lapsed donors.

Cutdown Time Spent on Billing

Maintain data health while deepening donor relationships.
Boys & Girls Clubs of the Ocoee Region

Transform operations

From discovery and data migration to the day-to-day support.
Mel Trotter Ministries Logo

What is responsive fundraising?

Responsive fundraising puts the donor at the center of fundraising and grows giving through personalized donor journeys that respond to the needs of each individual.

Popular resources for Nonprofit Marketing Teams

Virtuous Benchmark Report

Nonprofit Benchmark Report

Learn strategies to boost donor retention, recurring giving, and major gifts.

CRM Conversion Playbook

Streamline operations, enhances donor engagement, and achieves its mission more efficiently.

How Virtuous Can Transform Marketing for Nonprofits

Save time and retain more donors with the only Responsive Fundraising Platform.

Expect more

Virtuous gives you the nonprofit CRM, fundraising, volunteer, and marketing tools you need to create responsive experiences that build trust and grow impact.

Nonprofit CRM

Everything you need to build better relationships and increase impact with confidence.

Marketing & Email

Send comprehensive, omni-channel campaigns to activate donors and increase engagement.

Events

Produce virtual, hybrid, or in-person events that are personalized and raise more.

Volunteer Mobilization

Recruit and mobilize volunteers to fill mission-critical needs without the back-office headache.

Automation

Design personalized donor journeys, plus automate back-office processes and task management.

Signals

Actionable insights to help retain donors and extend engagement.

Online Giving

Design effective online giving experiences that celebrate the impact of each donation.

Business Intelligence

Enterprise-grade business intelligence and analytics to improve decision-making.

Grow generosity with Virtuous

Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger
Chief Information Officer