In this special episode of The Responsive Lab, Brady Josephson (Charity:Water), Chris Barlow (Beeline), and Matt Scott (Cosmic) tackle the three most common mistakes nonprofits make in marketing and engagement and how to avoid them.
From trying to do everything at once, to neglecting brand investment, to overcomplicating donor segmentation, this discussion is packed with tactical insights you can apply right away.
You’ll hear:
- Practical ways to future-proof your nonprofit’s marketing
- Why identifying your organization’s true “engine of growth” is critical
- How to balance brand-building with direct response
- The role of donor motivations in shaping meaningful segmentation
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The Responsive Lab is brought to you by Virtuous.
Virtuous is a software company committed to helping nonprofits grow generosity. Virtuous believes that generosity has the power to create profound change in the world and in the heart of the giver. With that in mind, it’s their mission to move the needle on global generosity by helping nonprofits better connect with and inspire their givers. Learn more about Virtuous and download your free Nonprofit CRM Checklist at virtuous.org/crmchecklist.
