Every nonprofit has a mission to change lives, strengthen communities, and create impact. But too often, the wrong tools, limited resources, and lack of strategic support make that work harder, not easier.
Siloed teams. Competing priorities. Outdated fundraising strategies. These are every day realities nonprofit leaders navigate.
Instead of focusing on donors and driving generosity, many find themselves stretched thin juggling campaigns, struggling to retain donors, and lacking the staff or expertise to execute long-term fundraising strategies.
That’s why we built the Virtuous Marketplace. A connected ecosystem that gives nonprofits the flexibility, integrations, and expert support they need to create personal connections at scale.
“Integrated systems help unsilo data, save time, and make responsive fundraising possible. It’s technology and strategy working together to grow generosity. We’re excited for The Marketplace to help accelerate this”
Gabe Cooper, CEO, Virtuous
A Platform Designed for Generosity
The Virtuous Marketplace is more than a list of apps. It is an expanding ecosystem of nonprofit-focused partners, giving you access to the technology and expertise you need. Here’s how the Virtuous Marketplace helps you work smarter and grow generosity.
More Than an App Store. A Connected Ecosystem for Nonprofits
Fundraising is harder when systems don’t work together. Nonprofit teams often struggle with disconnected technology, inefficient processes, and a lack of strategic support, making it difficult to engage donors in personal ways.
The Virtuous Marketplace isn’t just a list of apps, it’s a place to find the right technology, agencies, and partners to help nonprofits grow generosity.
Whether you need better integrations, expert guidance, or specialized tools, the Marketplace connects you with solutions designed for nonprofit fundraisers.
From fundraising strategy and donor engagement to automation and data management, the right partners can help you save time, build stronger donor relationships, and focus on what matters most—growing generosity.
“In today’s dynamic nonprofit technology landscape, the ability to choose and integrate best-in-class solutions is crucial for organizational success. The Virtuous Marketplace represents a significant step forward in empowering nonprofits to build their ideal tech stack. As a technology partner, we’re excited to see Virtuous creating an ecosystem that puts nonprofit needs first, enabling organizations to seamlessly combine powerful solutions like Fundraise Up and Virtuous to maximize their impact.”
Jamie Mueller, VP of Partnerships, Fundraise Up
Why This Matters
Technology should never be a barrier to generosity. Yet for too many nonprofits, outdated or disconnected tools make it harder, not easier, to build personal donor relationships.
The Virtuous Marketplace removes those barriers by helping you:
- Reduce time spent managing data and technology, so you can focus on fundraising.
- Create deeper donor connections, using automation and insights to deliver personalized engagement at scale.
- Choose the right solutions for your nonprofit, with flexible integrations that fit your strategy instead of locking you into a rigid system.
When your technology, data, and strategy work together, generosity grows and your impact increases.
“Nonprofits thrive when they have the freedom to choose best-in-class technology that aligns with their mission. A strong marketplace empowers organizations with integrated solutions that enhance fundraising, engagement, and impact—without forcing them into a one-size-fits-all approach. By fostering seamless connections between platforms, we enable nonprofits to work smarter, not harder, and focus on what truly matters: driving their mission forward.”
Luke Dringoli, Technical Partner Manager, Classy
How It Works
The Virtuous Marketplace is built to be simple and powerful. Whether you need a CRM integration, fundraising expertise, or new engagement tools, the process is easy.
- Explore the Virtuous Marketplace to discover partners that fit your needs. This can be done on our website or in the platform itself (admins only).
- Find the right integrations, tools, or experts to enhance your nonprofit’s approach.
- Connect them seamlessly with your Virtuous platform.
- Grow generosity with a smarter, more unified system.
The best part? You control how you build your tech ecosystem by choosing the right mix of tools, integrations, and expert guidance to help your organization thrive.
More Than Software. A Commitment to Generosity
Virtuous was built on one simple belief: Generosity has the power to change the world.
That belief drives everything we do, including the Virtuous Marketplace. This is more than an app store or software directory. It’s a commitment to helping nonprofits connect with more donors, strengthen relationships, and sustainably grow generosity.
This is about giving nonprofits the right tools and support to build a responsive, personalized fundraising approach. One that turns every donor into a lifelong supporter.
“Nonprofits need seamless technology to drive their mission. The Virtuous Partner Marketplace helps them find and integrate best-in-class solutions. Golden is proud to be part of a network that empowers organizations with the right tools and support to fuel their mission.”
Meredith Hughes, Head of Partnerships, Golden
With Virtuous and the Virtuous Marketplace, your tools, data, and strategy align so you can focus on what truly matters: your mission.
Are you ready to see what’s possible? Explore The Virtuous Marketplace
See the full release notes here: Virtuous Marketplace Release Notes
TL;DR
The Virtuous Marketplace is a connected ecosystem that helps nonprofits integrate the right tools, partners, and expertise…eliminating tech barriers, saving time, and making fundraising more effective.
