Every nonprofit team wants to retain donors and grow generosity. But in today’s economic landscape, this is harder than ever. So, if your nonprofit team is working double-time to meet fundraising goals, you’re not alone. Want the inside scoop on an often-overlooked revenue source?
Today, we’re diving into how you can tap into employer-based corporate giving as a revenue engine and a vehicle for strengthening donor relationships.
Employer-based corporate giving = when employers of your donors offer matching gifts and volunteer grants through their workplace.
Typically, millions of donors are eligible for employer-based corporate giving. Yet without the right systems in place, those dollars stay invisible, uncaptured, and untapped. This means lost funding and missed moments to strengthen relationships with supporters who want to do more.
This isn’t a strategy issue. It’s a systems issue.
The Corporate Giving Gap You Can’t Afford to Ignore
Across the United States, more than 26 million employees work for companies with matching gift programs. A significant portion is also eligible for volunteer grants. Still, many donors don’t participate in these programs. Why?
The truth is: The tools most nonprofits use were not built to identify and activate these opportunities in real time.
→ Donors don’t always know about their employer’s programs.
→ Staff don’t have the time or data visibility to uncover them manually.
→ And disconnected platforms mean potential matches are often discovered too late, if at all.
If your org is leaving corporate giving to chance, you might be unintentionally leaving generosity on the table.
Smarter Fundraising Starts with Intelligent Integration
Virtuous and Double the Donation have joined forces to change this trend…for good. Together, we’ve embedded corporate giving intelligence directly into the Virtuous Responsive Fundraising Platform.
This integration makes it possible to:
- Automatically screen each donor’s employer at the moment a gift is received
- Prompt volunteers when their logged hours may be eligible for grants
- Trigger personalized next steps based on company-specific requirements
- Feed match and grant status into the donor profile for better follow-up
So now, you don’t have to rely on donors to look up their own eligibility. Our system identifies donors who work for companies with matching gift programs and configures automated follow-up emails with company-specific instructions to increase conversion rates.
This way, your team can spend less time chasing data and more time building personal relationships that drive growth.
This is the heart of Responsive Fundraising: a connected, intelligent approach that empowers nonprofits to respond to each supporter in a way that’s timely, relevant, and meaningful.
Results That Speak for Themselves
Nonprofits using this integration are seeing measurable results quickly. In just the first 90 days, some organizations report a 42 percent increase in match-eligible gift identification. Others are capturing over $10,000 a month in volunteer grant revenue that previously went unclaimed.
More importantly, these organizations are creating stronger relationships with their donors. When supporters discover that their gifts can be matched or their service hours can unlock additional funding, they often become more engaged and more loyal to the mission.
That means higher retention, increased giving frequency, and deeper lifetime value.
Built to Work the Way Your Team Works
Corporate giving success isn’t just about access to data. It’s about making that data actionable in the context of your everyday workflows.
That’s why the Virtuous integration doesn’t operate as a bolt-on tool. It’s part of a unified system that connects development, volunteer, and marketing teams around a single source of truth.
That means your staff no longer have to guess, research manually, or jump between platforms. Everything happens in the background, with automation doing the heavy lifting and human touchpoints adding personal connection where it matters most.
Is Your Organization Positioned to Benefit?
You’re likely to see the strongest results from this integration if your organization:
- Has between 1,000 and 50,000 active supporters
- Manages a volunteer program that contributes significantly to engagement
- Wants to shift from transactional fundraising to building lasting donor relationships
Here are some questions to ask yourself:
- Do we know how many of our donors work for companies with matching gift programs?
- Are we turning volunteer hours into grant dollars?
- Do we have a system that helps us activate these opportunities without adding to our workload?
If your answer to any of these is “no” or “not sure,” this is a great time for you to reassess.
Turn Untapped Potential into Predictable Growth
At Virtuous, we believe that generosity has the power to change the world and the heart of the giver. That’s why we build tools that help nonprofits listen more closely, act more intentionally, and connect more meaningfully with every supporter.
By integrating corporate giving into your existing donor journeys, you’re not just recovering missed revenue. You’re building a more responsive, resilient fundraising operation that treats every donor like they matter. Because they do.
Let’s make corporate giving a strategic advantage, not an afterthought.
Ready to unlock your corporate giving potential? Book a demo and see how Virtuous can help you capture more generosity without increasing your workload.
