Acquisition adds cutting-edge AI to Virtuous’ responsive fundraising platform to help nonprofits scale personalized donor engagement more efficiently than ever before
August 12, 2025 – Phoenix, AZ — Virtuous, the leading responsive fundraising platform, today announced its acquisition of Momentum, an AI-first donor engagement solution purpose-built for mid-level and major gift officers. The acquisition further positions Virtuous as the category leader in AI-powered fundraising technology and marks a significant milestone in redefining how nonprofits build relationships and grow generosity at scale.
Momentum’s platform features an AI-powered inbox that enables fundraisers to deliver personalized, timely outreach at scale—dramatically increasing portfolio capacity and donor engagement. Some Momentum users have reported managing up to 5X more donor relationships while improving the quality of their outreach.
“This acquisition is a major leap forward for the nonprofit sector,” said Gabe Cooper, CEO of Virtuous. “AI is unlocking new frontiers in precision fundraising, and Momentum gives us the tools to scale personalized engagement with major donors like never before. Together, we’re helping organizations deepen human connection through smart, responsive technology.”
Founded to help fundraisers move beyond manual workflows and outdated systems, Momentum combines automation, behavioral science, and AI to streamline donor engagement. Fundraising gift officers are super-charged with smart donor plans, suggested actions, and real-time prioritization that helps communicate the right message to the right person at the right time and grow giving.
“Virtuous and Momentum share a deep belief in helping nonprofits grow sustainable generosity through thoughtful innovation and technology,” said Nick Fitz, Co-Founder and CEO of Momentum. “Joining forces allows us to accelerate our mission and serve many more organizations eager to modernize their fundraising with AI. We couldn’t be more excited to write this next chapter together.”
Unlocking the Next Era of Donor Engagement
The combination of Virtuous and Momentum delivers an integrated, AI-powered solution to help nonprofits scale and optimize major donor programs—whether or not they use Virtuous CRM. Momentum can be adopted as a standalone product or serve as a powerful extension to existing donor databases, offering immediate value to gift officers, development teams, and advancement leaders.
Key benefits of the combined offering include:
- Enhanced Personalization: AI-generated donor plans and tailored communications
- Increased Efficiency: Automation of administrative tasks to prioritize relationship-building
- Improved Retention: Early detection of at-risk donors and strategic re-engagement tools
- Scalable Outreach: Capacity to manage more donors with greater precision and consistency
Availability and Integration Roadmap
Momentum is currently available as a standalone solution with API integrations for leading CRMs including Virtuous, Bloomerang, Salesforce, and Blackbaud. Virtuous plans to further optimize its native Momentum integration over the coming months, delivering an even more seamless experience within its CRM+ responsive fundraising platform.
To learn more about how Momentum helps fundraisers save time, deepen donor relationships, and grow giving, visit givemomentum.com. There, nonprofit leaders and fundraising professionals can explore use cases, see the product in action, and request a personalized demo.
About Virtuous
Virtuous is the leading provider of Responsive Fundraising software dedicated to empower nonprofits with innovative tools purpose-built to create more personal connections with donors, save staff time, and grow giving s. Thousands of leading nonprofit professionals use Virtuous Automation, CRM, Giving and Marketing, and Analytics solutions to drive increased generosity. Nonprofits using Virtuous software have seen significant increases in donor retention and average gift size while reducing administrative expenses. Virtuous has made the Inc. 5000 list for three years in a row, has been recognized as a Leader in the G2 Nonprofit CRM grid, and has been named one of Inc. Magazine’s 2025 Best Places to Work. For more information, visit Virtuous.org.
Media Contact:
Scott Salkin, Chief Marketing Officer
scott.salkin@virtuous.org
602.881.1718
