Unlock the power of data with AI driven nonprofit CRM

Let AI simplify your team's workflows, expose powerful data insights, and accelerate the creative process using the world's only Responsive Fundraising Platform.

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Thousands of leading fundraisers trust Virtuous

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Fundraising-informed AI to help you scale your donor engagement and save your team time

Today’s donors expect a more personal connection with your organization. It’s time to leverage AI-powered fundraising automation and data-driven insights to create personal experiences for each donor.

AI-boosted CRM Built for Nonprofits

Discover data insights, without the manual work

Say goodbye to spreadsheets and clunky data pulls. With Virtuous AI, you can simply type the data you are looking for in plain language, and Virtuous will use the power of AI to find your data and allow you to take action.

Nonprofit-Tailored CRM

Smart Fundraising

Automate fundraising efforts, without losing the personal touch

Deepen donor relationships by automating personalized outreach based on each donor’s behavior and preferences. Save time by automating menial back-office tasks.

Fundraising Automation

Actionable Insights

Get advanced AI analytics, without the need for a data scientist

Easily discover actionable insights based on proven machine learning models and AI. Virtuous Business Intelligence and Virtuous Insights gives your team customizable dashboards with built-in AI-scoring to drive results.

Nonprofit BI & Reporting

AI-POWERED MARKETING

Craft the perfect message, without missing a beat

Design engaging email campaigns and automate donor journeys effortlessly. Allow Virtuous AI to draft emails or letters based on your nonprofit’s content and fundraising best practices. Reach donors across email, SMS, direct mail, and more, using dynamic content and data-driven insights for maximum impact.

Marketing and Email

Frictionless Online Giving

Maximize donations, without compromising experience

Create high-impact, personalized giving experiences that improve conversions, drive higher average gift amounts, and increase recurring gifts with personalized, data-driven giving experiences.

Online Giving

The recognized leader in
nonprofit fundraising software

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"Virtuous automation allows us to respond to donors quicker than ever before, bringing another level of relationship with our donors.”

“Virtuous is an easy choice because it's user friendly and has robust integrations that minimize manual data entry between systems.”

"We have loved the ease of use of Virtuous. We can communicate with donors based on their giving and preferences."

"Virtuous allows our team to look in one spot for shared information on donors and supporters who are close to our mission."

"Virtuous ties together different systems and is our main repository for donor data. It is the data silo killer for our organization."

"Virtuous is designed for today's high touch fundraiser who works to build relationships across multiple channels and understands that networks are as important as gifts."

“ By using a platform like Virtuous we can easily stay in regular communication with our donors—whether that's a phone call, letter, or email.”

“We’re currently at 345% year-over-year raised. We would not have been positioned to have those donor conversations without Virtuous.”

“Virtuous is custom-designed for the needs of fundraisers. It’s the most donor-centered software I have ever used.”

12%

Organizations see 12% increase in donor retention using Virtuous.

10%

Virtuous customers see 10% increase
in average gift size.

20%

Teams using Virtuous see a 20% decrease in administrative time.

Save time, integrate your data, and increase your effectiveness with a trusted partner

Enterprise Ready

Virtuous offers a modern, scalable, and secure platform for growing nonprofits.

Customer Focused

Our Customer Experience team is
committed to your success.

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Responsive Fundraising Resources

Responsive Fundraising is how leading nonprofits grow giving by building personal connections with donors at scale. Discover the Responsive Framework >

Virtuous Welcomes Renowned Nonprofit Thought Leader, Technologist and Author Nathan Chappell as Chief AI Officer

Grow generosity with Virtuous

Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

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“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”

Todd Shinabarger

Chief Information Officer

Join us for the Virtuous User Summit

August 19-21, 2025

📣 Responsive Nonprofit Summit • Free + Virtual 🎉

June 4-5, 2025

See Virtuous In Action

Core platform Capabilities

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Make Your CRM Transition Smooth

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Reduce your admin time

Connect with every supporter

Breakdown team silos

Get a clear view of your data

Virtuous allowed us to communicate the right message at the right time to the right people in a way that we couldn’t with our other system. Everything had to really be done outside because it wasn’t actionable. Virtuous has completely overhauled that for us.”

How can Responsive Fundraising transform your donor engagement

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2024 Nonprofit Benchmark Report

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