Join us for the Virtuous User Summit

August 19-21, 2025

📣 Responsive Nonprofit Summit • Free + Virtual 🎉

June 4-5, 2025

Practical Strategies. Real Results. Free to Attend.

The Responsive Nonprofit Summit June 4-5, 2025

📣 Just in: Virtuous acquires Momentum to give mid- and major gift officers AI superpowers!

Already a Virtuous customer? Our Professional Services help with Data and Report Clean-Up, Custom Training, Consulting and Giving Page Optimization.

THE RESPONSIVE FUNDRAISING PLATFORM

The future of fundraising is personal.

Virtuous is fueling a new generation of courageous nonprofit teams to connect with donors, save time, and grow giving like never before.

Thousands of leading fundraisers trust Virtuous.

One platform.
Unlimited fundraising possibilities.

The Virtuous Responsive Fundraising Platform is AI-powered, enterprise-grade, and designed to grow giving. Create personal connections with donors at scale, automate workflows, discover data insights, and inspire a movement of generosity.

Everything you need to build deeper donor relationships.

Data-driven online fundraising with the control you need.

Understand your donors like never before.

Enterprise-grade data analytics built for nonprofits.

Build a volunteer program that keeps giving back.

  • Everything you need to build deeper donor relationships.

  • Data-driven online fundraising with the control you need.

  • Understand your donors like never before.

  • Enterprise-grade data analytics built for nonprofits.

  • Build a volunteer program that keeps giving back.

  • AI agent to help mid- and major gift officers scale personal outreach.

Everything you need to build deeper donor relationships.

Data-driven online fundraising with the control you need.

Understand your donors like never before.

Enterprise-grade data analytics built for nonprofits.

Build a volunteer program that keeps giving back.

AI agent to help mid- and major gift officers scale personal outreach.

The recognized leader in
nonprofit fundraising software

g2-user-love
G2 Summer 2024 Award
G2 Award for Virtuous

What is responsive fundraising?
See how leading nonprofits drive growth.

Virtuous CEO, Gabe Cooper, shares the vision behind Responsive Fundraising—and how it’s helping nonprofits create deeper connections with donors and increase giving.

Real results from our customers.

“Over the past couple years, I’ve seen that number of monthly donors increase by like 75%, which really we didn’t have a strong recurring donor backing previously.”

Mindy McDonald

Director of Advancement and Marketing
at Victory Mission

75%

Increase in monthly donors

13:1

Raise-to-Spend ratio for direct mail

Lahai-Health

“People feel much more connected to Lahai than they did before…People feel much more connected to us, and that’s where we’ve gone from four major donors to a dozen by building relationships.

David Eller

Executive Director

at Lahai Health


35%

Increase in email open rates

38%

Increase in annual revenue

Northcentral-University

“Thanks to Virtuous, we think of fundraising differently now by focusing on creating a personalized touch everywhere we go. And now that we’re not spending as much time doing the manual processes and can connect more with our donors.

David Duxbury

Associate Director, Advancement

at North Central University


520

Hours saved annually

22%

Increase in YoY fundraising revenue

ATLAS-FREE-LOGO-main-blue

“We’re now able to come together better than ever and really forecast where we’re headed as a unified team because of the data we’ve been able to pull from Virtuous.”

Jackie Ellwood

Donor Relations Manager

at Atlas Free


30%

Less time spent on reporting

40%

Increase in automated tasks

  • Increase Donor Retention
  • “Over the past couple years, I’ve seen that number of monthly donors increase by like 75%, which really we didn’t have a strong recurring donor backing previously.”

    Mindy McDonald

    Director of Advancement and Marketing
    at Victory Mission

    75%

    Increase in monthly donors

    13:1

    Raise-to-Spend ratio for direct mail

  • Grow Fundraising
  • Lahai-Health

    “People feel much more connected to Lahai than they did before…People feel much more connected to us, and that’s where we’ve gone from four major donors to a dozen by building relationships.

    David Eller

    Executive Director

    at Lahai Health


    35%

    Increase in email open rates

    38%

    Increase in annual revenue

  • Automate Manual Tasks
  • Northcentral-University

    “Thanks to Virtuous, we think of fundraising differently now by focusing on creating a personalized touch everywhere we go. And now that we’re not spending as much time doing the manual processes and can connect more with our donors.

    David Duxbury

    Associate Director, Advancement

    at North Central University


    520

    Hours saved annually

    22%

    Increase in YoY fundraising revenue

  • Remove Data Silos
  • ATLAS-FREE-LOGO-main-blue

    “We’re now able to come together better than ever and really forecast where we’re headed as a unified team because of the data we’ve been able to pull from Virtuous.”

    Jackie Ellwood

    Donor Relations Manager

    at Atlas Free


    30%

    Less time spent on reporting

    40%

    Increase in automated tasks

“Over the past couple years, I’ve seen that number of monthly donors increase by like 75%, which really we didn’t have a strong recurring donor backing previously.”

Mindy McDonald

Director of Advancement and Marketing
at Victory Mission

75%

Increase in monthly donors

13:1

Raise-to-Spend ratio for direct mail

Lahai-Health

“People feel much more connected to Lahai than they did before…People feel much more connected to us, and that’s where we’ve gone from four major donors to a dozen by building relationships.

David Eller

Executive Director

at Lahai Health


35%

Increase in email open rates

38%

Increase in annual revenue

Northcentral-University

“Thanks to Virtuous, we think of fundraising differently now by focusing on creating a personalized touch everywhere we go. And now that we’re not spending as much time doing the manual processes and can connect more with our donors.

David Duxbury

Associate Director, Advancement

at North Central University


520

Hours saved annually

22%

Increase in YoY fundraising revenue

ATLAS-FREE-LOGO-main-blue

“We’re now able to come together better than ever and really forecast where we’re headed as a unified team because of the data we’ve been able to pull from Virtuous.”

Jackie Ellwood

Donor Relations Manager

at Atlas Free


30%

Less time spent on reporting

40%

Increase in automated tasks

Enterprise-grade and ready to scale.

Powered by Microsoft Azure and Dataverse, Virtuous delivers enterprise-grade reliability, security, and performance. Enjoy seamless integrations, future-ready infrastructure, and peace of mind knowing your data is safe and accessible.

Microsoft Tier 1 Partner

Built on Azure
Microsoft data
and security processes

Data Security and Trust Center

Leading security
HIPAA compliant
Single sign-on

Customizable and Extensible

Custom objects
Flexible permissions
Open data model

App Marketplace

40+ integrations
Partner network
Open API
Learn More >

August 19-21, 2025 | Minneapolis

Starting in:

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Join us in Minneapolis for the 2025 Virtuous User Summit—personalized strategies, hands-on learning, and meaningful connections for nonprofits of all kinds.

Join the responsive fundraising movement.

Tour our products or platform, learn about migration, or kickstart your Responsive Fundraising journey with the right resource or playbook.