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June 4-5, 2025

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INTRODUCING

Expert Voices
Advancing Generosity

Topics include thought leadership on responsive fundraising, nonprofit technology, and organizational growth. Delivering practical strategies and fresh perspectives to help nonprofits increase generosity and scale impact.

Jason VanLue

Jason is VP of Product at Virtuous, leading the product and design teams and overseeing product strategy and innovation. Prior to Virtuous, Jason built two product development agencies serving organizations like Arnold Palmer Hospital, UCF, University of Colorado, Google, and Cisco. He’s built multiple tech products including CodeSchool, an innovative EdTech product acquired by Pluralsight. Jason is passionate about solving real problems through design and technology, and helping missional organizations grow for good.

Topics Covered:

  • Responsive Online Giving
  • Responsive Fundraising

Topics Covered

Responsive Online Giving

  • Focuses on using digital channels to build stronger donor relationships and boost generosity
  • Highlights the value of personalizing online giving experiences using donor data
  • Covers strategies like tailored messaging, gift suggestions, and personalized follow-ups
  • Introduces responsive fundraising techniques for seamless, donor-centric online journeys
  • Offers tips on optimizing donation forms and thank-you campaigns
  • Shares real-world examples and practical takeaways to drive donor loyalty and long-term growth

Responsive Fundraising

  • Explores how a donor-centric approach can strengthen nonprofit-donor relationships
  • Shares strategies for using data and technology to understand donor behavior
  • Highlights the importance of personalized, meaningful communication
  • Encourages moving beyond transactional fundraising to build authentic connections
  • Aims to boost donor retention and lifetime value
  • Features real-world examples and practical tips for sustainable fundraising

Grow generosity with Virtuous

Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

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“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger
Chief Information Officer
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