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The Twenty You Know

September 1, 2026

The Twenty You Know: What Happens When Donor Knowledge Stops Being Rationed

TL;DR Years ago I sat in a conference room with a printed list of names a model had ranked. That work eventually became two patents. At the time it was...
Dave Raley - How to Spark Growth In Your Recurring Giving Program

How to Spark Growth in Your Recurring Giving Program
End of Year Giving

12 Ultimate End of Year Giving Campaign Ideas for Nonprofits
How to Build a Donor Stewardship Plan Using Birthday Automations

How to Build a Donor Stewardship Plan Using Birthday Automations

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A Letter to Fundraisers

July 29, 2024

A Letter to Fundraisers, From a Former Fundraiser on Switching CRMs

Let me introduce myself: I have over a decade of experience in the nonprofit industry, most recently serving as the Chief Marketing and Development Officer for a $30M nonprofit. I...
T. Clay Buck headshot with Data Quality

July 26, 2024

Data Quality: Why It Matters and What to Do About It

You might want to be sure you’re sitting down for this: In 2016, the Harvard Business Review reported that poor-quality data cost US businesses $3.1 trillion annually. That was nearly...
How to Sell Your CRM Conversion Internally

July 19, 2024

How to Sell Your CRM Conversion Internally: A Strategic Guide

A Customer Relationship Management (CRM) system can be the lifeblood of a nonprofit organization. It impacts employees, donors, and processes. The right nonprofit CRM can make your job easier, allowing...
Virtuous growth Q2 2024

July 18, 2024

Virtuous Experiences Strong Growth in Q2 2024

PHOENIX, July 17, 2024—Virtuous, the leading Responsive Fundraising platform for nonprofit organizations, announced today strong results in Q2 2024. The Phoenix-based company continues rapidly acquiring new customers while maintaining strong...
How Virtuous Helps Canadian Nonprofits comply with CRA Gift Guidelines

July 11, 2024

How Virtuous Helps Canadian Nonprofits Comply with CRA Gift Guidelines

This article was written in conjunction with Sargent Solutions. Trust is the cornerstone of any successful donor relationship. For Canadian nonprofits, that means demonstrating responsible stewardship of every contribution. While...
Monthly giving programs

July 10, 2024

Harnessing the Power of Monthly Giving Programs: Insights from a Nonprofit Expert

The subscription economy is taking over. We have subscriptions for streaming, software, groceries, healthcare, and more. In fact, the subscription economy is projected to grow to $1.5 trillion by 2025....
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“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger​
Chief Information Officer