Featured Stories

The AI Engagement Planner in Momentum: A Strategy for Every Donor in Your Portfolio

September 24, 2026

The AI Engagement Planner in Momentum: A Strategy for Every Donor in Your Portfolio

TL;DR: The Portfolio Problem Most MGOs carry a mental shortlist of around 20 donors. Those are the relationships that get consistent attention. Everyone else in the portfolio, mid-level donors, lapsed...

What to Expect: Everything You Need to Know About Migrating to Virtuous CRM+

What to Expect: Everything You Need to Know About Migrating to Virtuous CRM+

How to Launch Planned Giving at Your Nonprofit

How to Launch Planned Giving at Your Nonprofit

What is the Best AI Email Marketing Software for Nonprofits?

What is the Best AI Email Marketing Software for Nonprofits? - Top 5 Choices

Recent

5 New Virtuous Capabilities to Personalize Fundraising and Save Time

February 10, 2026

5 New Virtuous Capabilities to Personalize Fundraising and Save Time

TL;DR – Donors expect personal, relevant experiences, but fundraisers are stretched thin. – New Virtuous product updates and capabilities focus on helping teams connect personally with more donors. – Automation...

Clay Buck Interview with Virtuous: Nonprofit Data and AI

February 5, 2026

What AI Actually Changes (and Doesn't Change) About Nonprofit Data

TL;DR: AI can’t fix bad data. Garbage in, garbage out still applies. Your donor data is a story your supporters are telling you. Listen to it. Data security and governance...

N1 Philanthropy: The Case for Precision Giving in an Attention Economy

February 3, 2026

N1 Philanthropy: The Case for Precision Giving in an Attention Economy

TL;DR → Philanthropy has long emphasized targeting and segmentation, often without questioning the underlying assumption: people are best understood in groups. → The concept of N of one, rooted in...

Best CRM for Nonprofits in 2026

January 29, 2026

Best CRM for Nonprofits in 2026: How to Choose the Right Platform for Your Organization

TL;DR → Choosing the best CRM for nonprofits in 2026 should match how your team fundraises today and how you plan to grow tomorrow. → Modern nonprofit CRMs go far...

Responsive Lab Thumbnail Sonja Howden

January 28, 2026

Building Trust with Donors Through Better Impact Measurement with Sonja Schappert Howden

Learn how fundraisers can move beyond outputs and communicate real, donor-centered impact with Sonja Howden of Seed Impact on The Responsive Lab.

Responsive Lab Thumbnail - Marc Stein

January 21, 2026

Building a Relationship-First Fundraising Culture with Marc Stein

How relationship-first fundraising drives trust, retention, and major gift growth at scale… insights from Marc Stein of Jews for Jesus.

Actionable tips and insights for personalizing
donor engagement with responsive fundraising.

Grow generosity with Virtuous

Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger​
Chief Information Officer