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The Virtuous Blog

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Featured Stories

The Lapsed Donor Letter That's Killing Your Retention (And 5 Ways to Fix It)

May 15, 2026

The Lapsed Donor Letter That's Killing Your Retention (And 5 Ways to Fix It)

A friend of mine, Susan, recently told me a story about the $50 monthly gift she had been giving to her alma mater for two decades. This year, after reading...
The 2026 Virtuous Benchmark Report for Education Nonprofits

How to Use The 2026 Virtuous Benchmark Report for Education Nonprofits
Building Sustained Giving Through Human Connection and Technology With Chris Larson

Building Sustained Giving Through Human Connection and Technology
Turning Program Metrics Into Fundraising Fuel With Chris Palombo

Turning Program Metrics Into Fundraising Fuel

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January 29, 2021

Why Corporate Gift Matching Matters to Your Donors

This post was contributed by Double the Donation. Double the Donation helps nonprofits and educational institutions increase fundraising from corporate matching gift and employee volunteer grant programs.  If your organization...
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January 20, 2021

[Podcast] Sarah Landman on Personalized Donor Stewardship

Sarah Landman joins the Responsive Fundraising podcast to discuss personalized donor stewardship.
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January 18, 2021

How New Systems Scale Nonprofit Impact

Whether it’s overhauling your database, starting a new process to onboard volunteers, or adopting a responsive fundraising approach, making changes at your nonprofit can be exciting. It can also be...
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January 11, 2021

Mobilize Movements for Lasting Change

Across the world, nonprofits are tackling major problems and working toward big visions. They’re on the frontlines of change that is urgently needed right now. The work they do every...
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December 29, 2020

[Podcast] Brian Numainville on Organizational Insights for 2021

  Brian Numainville, consultant, speaker, and author joins the Responsive Fundraising podcast to discuss his observations from 2020, where nonprofits might be missing opportunities, and his future outlook. Nonprofit Surveys:...
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December 29, 2020

[Podcast] Cameron Ripley On Nonprofit Marketing

  Cameron Ripley joins the Responsive Fundraising podcast to discuss the latest trends in nonprofit marketing. During our conversation we discuss the lessons learned from hundreds of nonprofit marketing campaigns in...
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Todd Shinabarger​
Chief Information Officer