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The Virtuous Blog

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Featured Stories

The Lapsed Donor Letter That's Killing Your Retention (And 5 Ways to Fix It)

May 15, 2026

The Lapsed Donor Letter That's Killing Your Retention (And 5 Ways to Fix It)

A friend of mine, Susan, recently told me a story about the $50 monthly gift she had been giving to her alma mater for two decades. This year, after reading...
The 2026 Virtuous Benchmark Report for Education Nonprofits

How to Use The 2026 Virtuous Benchmark Report for Education Nonprofits
Building Sustained Giving Through Human Connection and Technology With Chris Larson

Building Sustained Giving Through Human Connection and Technology
Turning Program Metrics Into Fundraising Fuel With Chris Palombo

Turning Program Metrics Into Fundraising Fuel

Recent

August 5, 2016

Do you want better relationships with your givers?

“It’s sad how quickly people can forget about you until they want something from you.” Does this quote make you cringe when you consider what your donors might think about their relationship...

July 25, 2016

So You Want to be a Data-Driven Organization

Every industry has its own share of hot buzzwords, and the nonprofit sector is no different. Lately, everywhere you look, you see articles, blog posts, tweets, and smoke signals about...
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October 22, 2015

Monthly Giving Programs: Good for You & Your Givers

Tithing. Allowance. Netflix. All examples of regular payments we make that are often done on a monthly basis. We give to churches, our children and pay bills monthly so it...
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“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger​
Chief Information Officer