The GivingTuesday Playbook from Virtuous provides nonprofits with:
- Background & Momentum: An overview of GivingTuesday’s history, global reach, and impact on generosity.
- Step-by-Step Timeline: A 60-day countdown plan to craft messaging, segment audiences, and prepare communications.
- Audience Segmentation: Practical strategies to engage recurring givers, lapsed donors, and first-time prospects.
- Campaign Tools: Guidance on creating optimized donation forms, leveraging matching gifts, and setting clear goals.
- Communication Templates: Ready-to-use outlines for email, SMS, direct mail, and social media content.
- Social Media Calendar: Sample posts and timing recommendations to build anticipation and drive day-of engagement.
- Responsive Fundraising Practices: Tactics for personalized, donor-centric outreach that increases retention.
- Measurement & KPIs: Key metrics like average gift, new donor count, and retention to evaluate campaign success.
- Post-Campaign Insights: Frameworks for reporting results, debriefing with teams, and planning next year’s improvements.
- Virtuous Tools: Built-in features for segmentation, automation workflows, campaign tracking, and analytics to simplify executionVirtuous_GivingTuesday- Playbook.
