Unlock the secrets to your most successful fundraising season yet with The End-of-Year Giving Playbook. Packed with donor insights and actionable strategies, this guide shows you how to craft compelling appeals, leverage multichannel campaigns, and turn year-end generosity into long-term impact. Whether you’re engaging general donors, mid-level supporters, or major givers, you’ll find step-by-step tactics to elevate your results.
What You’ll Learn Inside:
- Proven Donor Insights – Understand the motivations that drive generosity during the holidays.
- Smart Segmentation – Tailor your appeals for general, mid-level, and major donors.
- Multichannel Strategies – Coordinate email, direct mail, social, and SMS for maximum impact.
- Compelling Appeals & CTAs – Use storytelling, urgency, and matching gifts to inspire action.
- Major Donor Playbook – Build stronger relationships through personal outreach and stewardship.
- Retention & Growth Tactics – Convert one-time donors into recurring supporters or major givers.
- Campaign Optimization – Track performance, measure success, and prepare smarter for next year.
