In today’s competitive fundraising landscape, one-time gifts and major donations aren’t enough to guarantee long-term stability. That’s why recurring giving programs have become essential for nonprofits that want to thrive. Recurring donors not only give four times longer than one-time donors but also deliver predictable revenue, deeper engagement, and stronger lifetime value.
The Recurring Giving Playbook equips nonprofit leaders with a proven framework to launch, grow, and optimize recurring giving programs. Inside, you’ll learn:
- How to design and brand a compelling recurring giving program that feels like a community
- Smart acquisition strategies to convert one-time donors into loyal sustainers
- Proven stewardship and retention tactics that keep supporters engaged for years
- Marketing and promotion tips to scale your program across digital and offline channels
- Key metrics to track, test, and refine for sustainable growth
Packed with actionable strategies, examples, and step-by-step guidance, this playbook helps you turn recurring donors into the foundation of your fundraising success.
