The New Donor Welcome Series Playbook is your roadmap to turning first-time donors into lifelong supporters. With donor retention rates at an industry low, this resource empowers nonprofits to close the communication gap with a strategic, multi-touch welcome series that delivers genuine gratitude, impact-driven storytelling, and meaningful engagement opportunities.
Inside, you’ll find expert guidance on crafting personalized emails, segmenting your audience, sharing behind-the-scenes updates, and optimizing results through A/B testing—all supported by marketing automation.
Key Benefits:
- Increase first-time donor retention
- Build trust through personalized, timely outreach
- Strengthen connection with authentic storytelling and transparency
- Encourage repeat giving with strategic follow-ups
- Automate engagement while keeping it human
Perfect for nonprofits ready to make every new donor feel like a vital part of the mission from the start.
