Mid-level donors may represent only 1–5% of your supporter base, but they often contribute up to half of total revenue. Too often, these generous and loyal givers fall into the gap between mass appeals and major gift cultivation—leaving untapped opportunities for growth.
The Mid-Level Donor Program Playbook provides nonprofit leaders with a practical, proven framework for building intentional strategies to connect with this critical group. Inside, you’ll find:
- Clear methods to identify mid-level donors in your database
- Engagement and stewardship tactics that deepen relationships
- Acquisition and retention strategies designed to boost loyalty and revenue
- Practical tips for making the right ask at the right time
Packed with actionable insights, examples, and tools, this guide will help you transform your mid-level donor program into a reliable engine of long-term fundraising success.
