Every nonprofit faces the challenge of lapsed donors—supporters who once gave generously but have since gone quiet. With nearly 50% of donors lapsing each year, reactivation isn’t just about recovering lost revenue; it’s about rebuilding relationships, restoring trust, and reigniting generosity.
This playbook equips your team with practical, data-driven strategies to:
- Understand why donors stop giving and how to respond with empathy.
- Develop multichannel reactivation campaigns powered by automation.
- Personalize outreach through storytelling, segmentation, and timing.
- Measure success with clear metrics that drive long-term retention.
Whether you’re a small nonprofit or a large organization, this guide provides actionable steps to turn lapsed donors into lifelong champions of your mission.
