Top Challenges

• Difficulty scaling personalized emails while preserving authenticity
• Time-consuming manual outreach for every fundraising campaign
• Limited efficiency in executing and tracking email performance

The Virtuous Momentum Difference

• Sent 230 personalized emails in 32 minutes, an average of 8.3 seconds per message
• Used Virtuous Momentum’s AI-driven platform to complete personalized email campaigns 6x faster
• Raised $10,000 in one hour through a Virtuous Momentum-powered fundraising effort

Learning and Implementing Virtuous Momentum

As the Director of Development at Koinonia Family Services, Gerad Borrego works every day to help children and families navigate foster care and adoption. Yet, he faced an ongoing challenge shared by many nonprofit fundraisers: outreach that demanded more hours than the day could hold. 

Looking for a more efficient and intelligent way to reach donors, Gerad adopted Virtuous Momentum, the AI-powered fundraising assistant built to help fundraisers work faster without losing their authentic voice.

Gerad used Virtuous Momentum to transform how he managed outreach. What once required hours of manual drafting and editing could now be completed in minutes while maintaining personalization and tone.

Within his first campaigns, Gerad realized he could meet and exceed his outreach goals in a fraction of the time, giving him the freedom to focus more energy on the families and youth at the heart of Koinonia’s mission.

Writing  Personalized Email in 8.3 Seconds Per Email vs. 30 Minutes

Before using Virtuous Momentum, Gerad manually wrote every fundraising email, as most nonprofits who prioritize personalization do with their donors. In fact, the Nonprofit Productivity Report cites that a third of fundraisers spend over 30 minutes per email. Overall, this amounts to 5 hours a day spent drafting emails. 

Yet, personalized email continues to play a central role in meaningful donor stewardship. This is why Koinonia valued personal communication, not automated blasts.

Virtuous Momentum allowed Gerad to keep that personal touch while removing the bottlenecks. The AI assistant drafted individualized messages using donor data and prior engagement details, tailoring each note to sound exactly like him.

With these new tools, a campaign that once required two hours could be executed in just 20 minutes, resulting in a 6x productivity boost.

At peak efficiency, Gerad sent 230 personalized emails in 32 minutes…amounting to 8.3 seconds per email. 

This leap in efficiency allowed him to run more campaigns and connect more often without sacrificing quality.

And since Virtuous Momentum never sends emails without edits and approval from the sender, Gerad was still able to check and ensure that every email still felt authentic to him. 

In addition to time saved, Gerad also saw powerful results when it came to raising funds. He used Virtuous Momentum to raise $10,000 in just one hour.

Empowering Human Connection Through AI

Virtuous Momentum amplified Gerad’s efforts rather than replacing them. Since Virtuous Momentum adapts and learns from each email you send, Gerad could still write in his own voice but now had the support of AI to handle the busywork.

The experience reinforced Koinonia’s approach to fundraising, built on authentic connection and efficient stewardship. Virtuous Momentum gave Gerad the means to honor those relationships faster, smarter, and more effectively than ever.

Give Your Fundraisers the Gift of Time

Every hour saved is an hour returned to your mission. Virtuous Momentum helps fundraisers like Gerad focus on what matters most, connecting authentically with donors and building generosity at scale.

Learn how Momentum can help your team multiply its impact and reclaim valuable time for relationships that change lives.

→ Schedule a Demo of Virtuous Momentum