OneHope is committed to helping its entire staff share its mission and vision – but staff members didn’t have access to the organizational partner donor data. They lacked the insights to clearly understand the passions and behaviors of their constituency and leverage that to take meaningful action.
There are a lot of players in the Bible space who are all broadcasting similar generic messages. Donors are fatigued with the same stock, paint-by-number communication. OneHope needed a way to stand out in the crowd and tell their story in a more personalized way.
OneHope is committed to sharing both the impact and challenges faced by its ministry. They know that giving their donors transparency to the frontlines of the cause helps create an authentic, sustainable movement. Their donor management tools made this data too opaque for the donors and staff to understand and support their mission.
OneHope’s legacy system made gift entry and processing incredibly cumbersome, and partner notes were being re-entered from handwritten staff notes. The extra data entry overhead created additional costs as well as lags in donor follow-up.
Virtuous worked with the OneHope team to truly understand their needs, then deployed our CRM solution that empowered their entire staff to grow generosity.
The Virtuous solution works for nonprofits of every shape and size, and it is designed to be as easy to use as the consumer-facing technology that their nonprofit staff is accustomed to. As a result, we were able to deploy the CRM to the entire OneHope team and instantly provide real-time access to donor insights.
The result was a dramatic improvement in donor communication and a reduction in response time to donors.
“All of our staff have direct access to Virtuous and are working from it. We have to provide our staff with far less training with Virtuous because it’s very intuitive. It doesn’t require a 500-page training manual”, says Sheryl.
Virtuous provides the OneHope team with actionable, real-time data related to social media behavior, giving patterns and geolocation. The result is a marketing strategy that allows OneHope to send more personal communications rather than generic, one-to-many messaging.
The Virtuous system is designed to decrease the distance between your donors and the front lines of your cause. For OneHope, the Virtuous Project structure is tied to:
The result is the ability to quickly tie donor giving – or donor passions – to the impact of projects in real-time. By shortening the distance between donors and the impact/challenges of their gifts, OneHope is able to make their donors feel like they are truly part of the cause. The end result is more loyal donors who are willing to be a megaphone for the OneHope cause.
“Real-time access to rich partner data provides our staff with a better overall understanding of who that person is, which in turn allows us to truly personalize our contact with them, whether it’s email, mail, a call, or a note,” says Sheryl.
Back office gift entry was one of the biggest pain points for the OneHope team. Through integration with outside tools and improved data reconciliation software, they were able to dramatically reduce the time and cost of gift entry and receipting.
Because of the improved usability of Virtuous, OneHope was also able to empower their staff to enter their own notes in the system. Previously, notes were being double entered, which created increased cost and caused incomplete/missing data and lags in donor follow up.
The result is a partnership that allows OneHope to grow generosity without the barrier of antiquated software.
Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.