“Once we got to Virtuous Raise, it was a whole new world.”
— Patty Sanger, Senior Data Strategist, Jewish Federation of Greater Dallas
Top Challenges Before Virtuous Raise
- No online giving infrastructure
- Pledge and check-driven donation system
- No recurring giving option
- Costly, slow customization on other platforms
- Forms that couldn’t reach multiple generations or communities
What They Accomplished (With Help From Virtuous)
- Raised $4M+ online in a single campaign
- Collected $450K in online gifts in Year 1 — a 75% increase
- Launched recurring giving for the first time
- Reached multiple generations and new communities through customizable forms
- Eliminated support tickets for form-level changes like the donor-covers-fees checkbox
Raising $4 Million+ With Virtuous Raise
Jewish Federation of Greater Dallas exists to ensure every member of the Jewish community in Dallas feels seen, supported, and connected, from the newest arrivals to families who have called this city home for generations. To do that well, they needed a giving experience that could meet every donor where they are, and that’s exactly what Virtuous Raise made possible.
The Federation needed a giving platform that could adapt to whatever the moment required. Whether launching a large-scale emergency fundraising campaign or adjusting how a form behaves for a specific audience, Virtuous Raise gave them full control.
With the power of Virtuous, Raise, they were able to:
- Whitelist their domain so donors saw a name they trusted
- Modify branding, colors, and form layout to match community expectations
- Share forms as easily as sending a link
“We were able to really make the form something that donors felt was easily accessible, easily usable for every age of our demographic.”
— Patty Sanger, Senior Data Strategist, Jewish Federation of Greater Dallas
The forms reached multiple generations, multiple communities, and people who had never interacted with the Federation before.
One campaign alone raised over $4 million online, almost exclusively through Virtuous Raise.
Beyond the Campaign: A New Way of Giving
The impact extended well past any single campaign. In its first year, Virtuous Raise helped the Federation collect $450,000 in online gifts alone, a dramatic increase from what Patty described as a minimal baseline.
Recurring giving became a real option for the first time. Younger donors and working professionals could set up automatic gifts instead of managing pledge installments. The thank-you emails, confirmation pages, and form design all reinforced a feeling of connection.
“It’s not just accessible in a technology way, but accessible in a ‘they feel thanked and they feel important’ kind of way.”
— Patty Sanger, Senior Data Strategist, Jewish Federation of Greater Dallas
Customization That Saved Time and Money
Patty highlighted one example that captures the platform’s flexibility: the donor-covers-fees checkbox. As organizational needs evolved, the Federation needed to adjust how that feature worked across different forms. On other platforms, that kind of change would mean costly customization requests and long wait times.
With Raise, Patty could add a few lines of code to hide, show, or lock the checkbox on any form. Without the support tickets or waiting.
“Raise allows for customization that I’ve never seen in a giving platform before, ever.”
— Patty Sanger, Senior Data Strategist, Jewish Federation of Greater Dallas
Online Giving Shouldn’t Be “Another Annoying Integration”
“It’s not another annoying integration that you have to figure out and build a whole infrastructure around. Connect the dots and you’re done.”
— Patty Sanger, Senior Data Strategist, Jewish Federation of Greater Dallas
Overall, Patty appreciated the spectrum of usability and seamless integration that set the platform apart:
- Pre-built forms available for teams that need a fast solution
- Custom JavaScript option for those who want full control
- Seamless integration with leading tools
- Donations flow into the system correctly and quickly
- No separate infrastructure to maintain
Ready to see what Virtuous Raise can do for your organization? Whether you need pre-built forms or full custom control, Raise adapts to your team.
