Boost Year-End Fundraising with Texting

Are you planning to text your donors at year-end?

Texting can be a very effective communication channel, with great open rates and engagement. But how do you get the most out of text messaging, especially at year-end? To answer this question, James Martin of Rally Corp joined us this week on The Responsive Weekly to share his top tips for texting.

The Quick Summary

Watch the Full Recording Here

Top Takeaways

  • Get the fundamentals in place before you start texting. You need to be able to segment your audience, and your website and donation forms should be mobile-friendly.
  • Start by looking at last year’s campaign to see what worked, which communications resonated, and how you can improve this year. Then set a goal.
  • Start early, and warm up your list. Begin with gratitude and information, before you solicit.
  • Segment and personalize your outreach
  • Use video and multimedia to get your story across
  • Use UTM links and short links to measure results
  • Share the results. If you reach a goal, get a match, or have an update, let your supporters know!
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