Boost Fundraising with Texting

Are you planning to text your donors at year-end?

Texting can be a very effective communication channel, with great open rates and engagement. But how do you get the most out of text messaging, especially at year-end? To answer this question, James Martin of Rally Corp joined us this week on The Responsive Weekly to share his top tips for texting.

The Quick Summary

Watch the Full Recording Here

Top Takeaways

  • Get the fundamentals in place before you start texting. You need to be able to segment your audience, and your website and donation forms should be mobile-friendly.
  • Start by looking at last year’s campaign to see what worked, which communications resonated, and how you can improve this year. Then set a goal.
  • Start early, and warm up your list. Begin with gratitude and information, before you solicit.
  • Segment and personalize your outreach
  • Use video and multimedia to get your story across
  • Use UTM links and short links to measure results
  • Share the results. If you reach a goal, get a match, or have an update, let your supporters know!

What you should do now

Below are three ways we can help you begin your journey to building more personalized fundraising with responsive technology.

Take a self-guided tour of Virtuous, where you can explore the platform at your own pace and see if Virtuous is right for you. 

Download our free Responsive Maturity Model and learn the 5 steps to more personalized donor experiences.

If you know another nonprofit pro who’d enjoy reading this page, share it with them via Email, Linkedin, Twitter, or Facebook.

The Responsive Maturity Model
5 Steps to More Personalized Donor Experiences
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