How to Use Your Website to Inspire Your Email Campaigns

In this webinar you will learn how to create engaging web content based on your defined user groups. We’ll then explore the creation of a strong brand voice through this content before transitioning to emails. You will learn how to use your website’s content and nonprofit brand to design coherent and effective campaigns. You’ll also walk away with a clear understanding of what the donor’s journey is and how you can use it to optimize your donation potential.

  • Defining your user groups
  • Creating engaging content for the web
  • Developing a strong brand voice via content
  • Ensuring coherency between email campaigns and your website
  • The importance of using the donor’s journey to inform content choices in email campaigns

We’ll discuss how your website acts as the foundation for all your other digital marketing efforts. We’ll be looking at your website’s user groups, how they affect your content, and how to apply that knowledge into email marketing efforts, too!

Use the sign-up form to watch this webinar now!

Fundraising insights you won’t delete.
Delivered to your inbox weekly.
12 Nonprofit Leaders Share Insights To Level-Up How You Engage And Retain Donors

12 Nonprofit Leaders Share Insights To Level-Up How You Engage And Retain Donors

Push Your Mission Forward Virtuous gathered in-the-trench nonprofit leaders and go-forward-minded industry insiders to share how nonprofits thrived in 2020 and how they can plan to fuel growth in 2021. …
Online Giving Playbook

Online Giving Playbook

The Quick Start Guide to Raising More Money Online Online giving is a critical part of your entire fundraising system. We know more donors giving more of their gifts online.…

Grow generosity with Virtuous.

Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger​
Chief Information Officer