Virtuous and Gail Perry Bring Expertise to Nonprofits

The partnership brings together deep expertise in technology, research and planning to support effective fundraising strategies

PHOENIX (Mar. 11, 2021) – Virtuous, the world’s leading responsive fundraising platform for nonprofits, and Gail Perry Group, one of the most well-respected fundraising consultancy names in the industry, have formed an alliance to help nonprofit organizations advance their fundraising strategies and discover ways to deepen relationships with donors to expand generosity and their capacity.

The partnership between Virtuous and Gail Perry Group brings together two unique perspectives and deep expertise in responsive fundraising, multi-channel communication, capital and major gift campaign strategy and planning, donor research, and recurring gifts. Through the partnership, the duo will produce a library of interactive and on-demand content for nonprofits of all sizes.

“Gail Perry is a respected and recognized leader in the fundraising space with deep expertise in major gift and capital campaign fundraising, and we’re looking forward to bringing her and her team’s expertise to our community on an ongoing basis,” said Virtuous CEO Gabe Cooper.

“This is also an opportunity to expand the responsive fundraising framework and message to Gail Perry’s community to empower them to build deep donor relationships.”

“The Virtuous team is second to none when it comes to responsive fundraising,” said Gail Perry, MBA CFRE, president of Gail Perry Group. “Not only have they built a powerful platform that enables fundraising teams to be responsive, they’ve become leaders in educating fundraisers, regardless of the platform they use, on how to use the responsive fundraising strategy to expand generosity.”

About Virtuous

Virtuous is a software company committed to helping nonprofits grow generosity. Much more than a nonprofit CRM, Virtuous is a suite of responsive fundraising platforms designed to help nonprofit teams build better donor relationships and increase impact with confidence. Virtuous helps unify fundraising, marketing, and donor development activities, ridding teams of redundant back-office tasks, and surfacing the insights and signals needed to deliver dynamic donor experiences at scale. Learn more at

About Gail Perry Group

Gail Perry Group is a nonprofit consulting and training firm, dedicated to empowering nonprofits to achieve extraordinary fundraising results.

We bring our world-leading expertise to transform our clients’ fundraising fortunes through bespoke consulting and globally celebrated education and training. We specialize in transformational capital campaigns, major gifts programs, fundraising opportunity scans and planning,, and firing up board members about fundraising. Based on Gail Perry’s Fired-Up Fundraising™ approach, the firm enables organizations to connect with donors on a personal level, re-energize board members and staff, manage successful capital campaigns and, ultimately, raise much more. For more information, visit

What you should do now

Below are three ways we can help you begin your journey to building more personalized fundraising with responsive technology.

See the Virtuous platform in action.  Schedule a call with our team for personalized answers and expert advice on transforming your nonprofit with donor management software.

Download our free Responsive Maturity Model and learn the 5 steps to more personalized donor experiences.

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Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger
Chief Information Officer