How do you attract corporate partners for your nonprofit?
Corporate partnerships can seem mysterious. How do you attract companies that want to be involved with your nonprofit? What options do you have besides traditional sponsorship? This week on The Responsive Weekly, Chris Barlow of Beeline Marketing joined us to talk about a strategy for building new corporate partnerships.
The Quick Summary
Watch the Full Recording Here
Top Takeaways
- Corporate partners are looking to demonstrate their values. Partnering with nonprofits allows them to do that.
- Create digital resources that speak to those values and interests, partnering with companies as subject matter experts.
- Use the Google Ad Grant to promote the resource
- Here’s the free kit Chris has put together to develop these partnerships
