Start Mapping Your Donor Journey.

Bring Donors from Awareness to Engagement, then onto Generosity and Advocacy.

Start creating donor personas and mapping your donor journeys with The Donor Journey Guidebook from Virtuous.

These fillable templates will help you approach your communication planning in an organized and deliberate way, so that you can take each donor on a relevant and responsive journey.

Responsive donor journeys help you bring donors from awareness to engagement, then onto generosity and advocacy.

Begin planning your donor journeys to build deeper supporter relationships today.

Complete the form to download the guidebook today!

Download the Templates

Grow generosity with Virtuous.

Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger
Chief Information Officer