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What you should do now

Below are three ways we can help you begin your journey to building more personalized fundraising with responsive technology.

See the Virtuous platform in action.  Schedule a call with our team for personalized answers and expert advice on transforming your nonprofit with donor management software.

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The Responsive Maturity Model
5 Steps to More Personalized Donor Experiences
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Summarize with AI

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What is a Good Donor Retention Rate for 2026?

What is a Good Donor Retention Rate for 2026?

TL;DR The donor retention rate measures how many donors from last year gave again this year, and the sector average sits at 54.73% in 2026. Top-performing nonprofits retain nearly 7…
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How to Build a Brand That Drives Long-Term Fundraising Growth

How to Build a Brand That Drives Long-Term Fundraising Growth

TL;DR: Nonprofit brand strategy has to come before fundraising, not after it. Joni & Friends flipped their budget to 60% brand awareness and 40% fundraising to fuel long-term growth. Internal…
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How to Build Capital Campaigns Around Real Donor Conversations

How to Build Capital Campaigns Around Real Donor Conversations

TL;DR: Comprehensive nonprofit campaigns should cover people, programs, spaces, and the future. Preparation is ongoing, not a one-time event. Qualifying donors well is the single biggest predictor of success. AI…
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Grow generosity with Virtuous

Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

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“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger​
Chief Information Officer