The Acquisition Crisis: How Fundraising Economics Are Forcing a New Nonprofit Playbook

Pouring resources into donor acquisition without a return is a failing plan. Yet, so many nonprofits find themselves in this scenario.

Fundraising costs are rising. Long-term value is shrinking. The old growth playbook is no longer working.

In this strategic webinar, we’re partnering with the team at TrueSense Marketing to unpack the real economics behind today’s donor strategies.

Together, we’ll explore how acquisition is changing and show you how to build a smarter, more sustainable approach to growth in 2025.

What You’ll Discover:

Part 1: The Acquisition Crisis
We’ll break down the cost-to-value gap that’s leaving many nonprofits upside down.

Part 2: Where Donor Acquisition Is Going
Get insight into how generational shifts are reshaping giving behavior.

Part 3: Designing a Better Strategy
Learn how to build a high-ROI donor strategy by prioritizing long-term value.

Who’s This For?

• Nonprofit leaders facing pressure to grow revenue without increasing costs.
• Fundraising teams who feel stuck with acquisition tactics that no longer deliver.
• Marketing & communication teams adapting to changing donor preferences.
• Data-focused staff working to align strategy with results.

Save Your Seat!