Join us for the Virtuous User Summit

August 19-21, 2025

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Old Ways Won’t Win New Donors: Exploring the Tactics + Tech to Thrive in a Digital-First World

March 20 @ 2:00 pm 3:00 pm ET

Nonprofit marketing has changed, but teams are still stuck with outdated tools and processes that completely miss the way donors engage today. 

Mass emails, one-size-fits-all campaigns, and siloed data build barriers instead of building relationships. 

In this webinar with Heller Consulting, we’ll break down what’s holding (most) nonprofits back and examine the tactics and tech needed to fix it. 

We’ll share vital strategies and tools that fuel responsive donor engagement and you’ll learn how to assess whether your current CRM is helping or hurting your team. 

Key Takeaways

  • How to uncover what’s hurting your donor acquisition.
  • Why real-time donor insights and automation are non-negotiables for modern fundraising.
  • The core CRM features every fundraising team needs.
  • The biggest mistakes nonprofits make when switching CRMs—and how to avoid them
  • How to get internal buy-in to make needed changes.

Who Is This For?

  • CMOs & Marketing Leaders who want to create personal donor experiences but are stuck with outdated tools.
  • Development Directors struggling with disconnected data and inconsistent donor engagement.
  • Executive Directors who need better visibility into marketing and fundraising performance.
  • Direct Response Teams frustrated by one-size-fits-all campaigns that don’t resonate with donors.
  • IT and operations leaders dealing with siloed systems, messy data, and integration headaches.
  • Nonprofits that have outgrown their current systems and need technology that can scale.

Save Your Seat!

Walk away with the knowledge, tools, and tactics to build stronger donor connections, maximize engagement, and ensure your organization is ready to thrive in a digital-first world.

Register today!