June 25 @ 2:00 pm – 2:55 pm ET
For the third year, Masterworks and Virtuous dug into the data from 199 missions to deliver the annual Rescue Mission Benchmark Report.
This live session will examine those benchmarks and help show where you measure up, where the opportunities are, and what you can do about it.
The short version: revenue is holding, but it’s coming from fewer donors, and the clearest growth is in early retention and recurring giving.
Join our speakers:
- Jaclyn Jones, Chief Philanthropic Economist at Masterworks
- Matt Clement, Marketing Director at Water Street Mission
- Scott Holthaus, Director of Brand + Content at Virtuous
They’ll walk through what the data really says in this 55-minute live session. The time will be spent digging into the report and connecting the dots for what it means for fundraising at your Rescue Mission. Bring your questions and walk away knowing where to focus first.
What you’ll learn
- What to prioritize first to rebuild file health and lifetime value.
- Why revenue is holding even as donor counts fall, and why that’s riskier than it looks.
- Where missions lose the most donors: the second gift and the second year.
- How technology can help improve these metrics without more time from your team