April 17 @ 2:00 pm – 3:00 pm ET
Donor behavior is shifting. Acquisition costs are climbing. Retention is dropping. Yet revenue is holding steady…for some.
So what’s really happening across rescue missions? And how can your team respond?
Join Virtuous and Masterworks for a data-driven look at the fundraising trends shaping the rescue mission space today.
We’ll unpack the findings from the 2025 Rescue Mission Benchmark Report, revealing sector data that tells a clear story: the most successful missions are investing in deeper donor relationships and smarter donor pipelines, not just more appeals.
This session will break down the numbers and translate them into real-world strategies you can use to grow revenue, engage donors, and build sustainable impact whether you’re leading a large urban mission or a smaller regional team.
Key Takeaways
- How donor file size and value are evolving and what it means for your growth strategy.
- Why major donor revenue is rising even as donor counts fall.
- How to improve second gift conversion and retention in year two.
- What’s working in new donor acquisition and reactivation today.
- How to strengthen mid-level donor pipelines to fuel major giving tomorrow.
- How to use benchmark data to inform your annual development plan.
Come to this live session and leave with a clear picture of where donor trends are heading and practical, data-backed strategies to grow donor value and drive sustainable fundraising results.