July 29 @ 3:00 pm – 4:00 pm ET
The Giving USA data comes out every summer, and almost every year, the number goes up.
That headline can be deceiving. A bigger total doesn’t mean a healthier donor file. What matters is who’s giving, to which causes, and how fast, and that’s what decides whether your fundraising gets easier or harder from here.
Join Virtuous Founder & CEO Gabe Cooper and Barbara O’Reilly, CFRE, Founder and Principal at Windmill Hill Consulting as they break down where giving grew, where it stalled, and what it means for your retention, mid-level, and recurring giving plans the rest of this giving year.
What you’ll learn
- What the 2026 totals actually say, and which numbers are worth your attention versus which ones are just noise
- Where giving grew and where it stalled by cause area, so you can benchmark your own results honestly instead of guessing
- What the source and recipient trends mean for your retention, mid-level, and recurring giving plans for the rest of the giving year