Muttville develops deep, personalized donor relationships at scale to increase impact

See how a user-friendly CRM and wealth data integration grew their supporter's generosity

Muttville Senior Dog Rescue provides senior dogs with a second chance at life. They rescue, care, adopt, and advocate about how senior dogs are changing the lives of their new loving owners.

The Challenge

Inflexible Legacy Systems

The majority of revenue for Muttville Senior Dog Rescue is heavily reliant upon individual donors. Their legacy CRM was not user-friendly, helpful, or scalable. Muttville is a rapidly growing organization that needed a CRM that could grow with them.

Not only was the previous legacy system expensive, but only two people could use it at a time so there was no way to efficiently and effectively use it as a team.

Additionally, Muttville is a small, but robust staff with a large donor database to manage. As a lean and agile organization, they needed better information about their donors to develop deep, personalized relationships at scale to increase impact.

Muttville Senior Dog Rescue

Common Challenges

  • Previous CRM was out-of-date and not user-friendly
  • Expensive considering the lack of functionality
  • No appended wealth data on donors

How We Helped

“I continue to be so impressed with Virtuous and their ability to be so responsive and nimble.”

– Erick Smith, Development and Operations Manager

A Solution-Oriented Approach

The number of donors in Muttville’s database has doubled in the four years since they started using Virtuous. They required a CRM that would serve the needs of a growing, thriving organization. When switching to Virtuous, the team was pleased with how the Virtuous team listened, understood their needs and concerns, and worked together to make sure Muttville’s needs were met.

In fact, they requested integration with Virtuous’ trusted partner, DonorSearch, to append wealth data on donors. With DonorSearch they can hyper-target and personalize communications to specific donors. Because of Virtuous’ solution-oriented approach, the integration was prioritized and Muttville was able to use it upon implementation.

Better Donor Information

Now with the DonorSearch integration, the Muttville Senior Dog Rescue team is able to see a snapshot of each donor’s capacity and likelihood to give. This has given them better information when approaching donors in a responsive, personalized way. Additionally, it has helped their major gift officer create a portfolio and more effectively target donors to steward.

“We don’t see roadblocks, we see opportunities to overcome them. Virtuous was very willing to work with us, help solve problems, and be there if we had questions.”

– Erick Smith, Development Operations Manager
North Central University

North Central University

With smarter resource allocation, NCU can now spend more time nurturing donor relationships, resulting in a surge of giving across the board.
Josiah White's

Josiah White's

Learn how Josiah White's Residential began stewarding better relationships with their donors with Virtuous and Rooted Software.

Grow generosity with Virtuous.

Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger
Chief Information Officer