Exodus Road leverages information that is clean, updated, and accurate

Learn how Exodus Road keeps information updated and supporters informed with Virtuous and Mailchimp.

Exodus Road focuses on finding and freeing victims of slavery and human trafficking. They vet, train, fund, and equip operatives to collect evidence and work with local law enforcement to bring freedom to victims and justice to perpetrators.
Nonprofit Sector
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The Challenge

Disconnected Communication

The team at Exodus Road was looking for better ways to communicate with donors to inform them that their support was helping rescue real people trapped in the modern slave trade.

However, they were finding it increasingly difficult to communicate the right message, to the right supporters, and the right time to share out updates. “We had used eTapestry previous, and Virtuous better supports our efforts to communicate impact with its user-friendly interface and organization,” says Stephanie Trevino, Donor Relations Manager.

How Virtuous Helped

Best-in-Class Integrations

Exodus Road takes advantage of Virtuous’ robust integrations with other best-in-class software solutions, like Mailchimp, to ensure all information is seamlessly kept up-to-date.

The team no longer relies on exporting data from one system and importing it into another. Now, sign-ups for email newsletters and other communications from their website automatically flow from Mailchimp directly into Virtuous to be reconciled against existing supporter contact records.

“We really appreciate that Virtuous was willing to work with and integrate with other systems. Virtuous isn’t an email marketing tool or peer-to-peer fundraising tool but instead focuses on being a great CRM and integrating with others.”

– Jeanne Honsaker, VP of Advancement

Data Migration and Onboarding

To ensure there was a smooth data migration process, the Virtuous Customer Success Team analyzed Exodus’ data in their legacy system, eTapestry, and created a customized data migration plan that had Exodus Road up and running in Virtuous within a matter of a few weeks.

Once the data migration process was complete, the entire team was using Virtuous after one personalized training session.

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Grow generosity with Virtuous.

Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger
Chief Information Officer