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June 4-5, 2025

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The Responsive Nonprofit Summit June 4-5, 2025

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INTRODUCING

Carly Berna

Delivering practical strategies and fresh perspectives to help nonprofits increase generosity and scale impact.

Carly Berna

Carly Berna is VP of Marketing and Fundraiser in Residence at Virtuous. Carly was previously Chief Marketing and Development Officer at JVMI, a large non-profit, where she served for over 10 years. Carly earned her MBA from Pepperdine University and is an adjunct faculty member at the Pepperdine Graziadio Business School, teaching marketing courses. She co-hosts two podcasts, Purpose & Profit and The Responsive Lab.

Topics Covered:

  • Responsive Fundraising
  • Responsive Maturity Model
  • Nonprofit Trends & Benchmarks
  • Responsive Online Giving

Experience:

  • Nonprofit conference speaking: NRB, CLA, and MissioNexus
  • Podcast Co-Host: Purpose and Profit and The Responsive Lab Podcast
  • Hosted 20+ Virtuous Webinars

Topics Covered

Responsive Fundraising

  • Explores how a donor-centric approach can strengthen nonprofit-donor relationships
  • Shares strategies for using data and technology to understand donor behavior
  • Highlights the importance of personalized, meaningful communication
  • Encourages moving beyond transactional fundraising to build authentic connections
  • Aims to boost donor retention and lifetime value
  • Features real-world examples and practical tips for sustainable fundraising

Responsive Maturity Model

  • Offers a roadmap to evaluate and improve fundraising and donor engagement strategies
  • Introduces the stages of responsive maturity to assess organizational progress
  • Covers key areas like data integration, personalization, donor responsiveness, and team alignment
  • Shows how each stage builds toward advanced, data-driven donor experiences
  • Helps identify gaps, set goals, and plan next steps for growth
  • Aims to deepen responsiveness, strengthen donor relationships, and boost impact

Responsive Online Giving

  • Focuses on using digital channels to build stronger donor relationships and boost generosity
  • Highlights the value of personalizing online giving experiences using donor data
  • Covers strategies like tailored messaging, gift suggestions, and personalized follow-ups
  • Introduces responsive fundraising techniques for seamless, donor-centric online journeys
  • Offers tips on optimizing donation forms and thank-you campaigns
  • Shares real-world examples and practical takeaways to drive donor loyalty and long-term growth

Nonprofit Trends & Benchmarks

  • Shares key insights and trends from nonprofits across the sector
  • Provides data-driven analysis of fundraising performance and donor behavior
  • Helps organizations benchmark their metrics against industry standards
  • Highlights growth opportunities in donor retention and giving patterns
  • Explores the impact of responsive fundraising strategies
  • Offers practical tips to apply insights for smarter decisions and greater impact

Grow generosity with Virtuous

Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

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“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger
Chief Information Officer