The top quartile of nonprofits in our study
was consistently able to achieve 67.7% in
donor retention.
You’re on track—and now it’s time to get even more strategic. Try breaking down your retention rate by channel or campaign. Where are you seeing long-term relationships flourish? Where could timely outreach or automation reignite engagement? Refining these touchpoints can turn good results into great ones.
You’re likely working hard to bring in new donors—but keeping them engaged over time is where real growth happens.
Nearly half of all donors lapse each year. Improving retention, even slightly, can stabilize your revenue and reduce pressure on constant acquisition.
You’re building the kind of donor relationships that fuel lasting impact.
Keep reinforcing those bonds with thoughtful thank-yous, program updates, and second-gift milestones. Your donors are showing up again and again—show them how their consistency is moving the mission forward.
You’ve built a strong foundation—now explore where you can lift giving further.
Try running an average gift audit by donor segment or campaign. Introduce suggested amounts that align with your mission’s real needs and test language that connects gifts to tangible outcomes.
Your supporters are giving—but likely below their capacity.
Average gift is a powerful lever for growth without adding more donors. Use impact-driven ask amounts and test anchored donation options to inspire more generous responses.
Your donors are investing generously—your message is resonating.
Celebrate that momentum by showing donors what their generosity accomplishes. Consider spotlighting impact stories, experimenting with upgrade campaigns, or thanking donors with personalized milestones.
You’re on par—but monthly giving has more room to grow.
Your recurring program is working, but now’s the time to strengthen it. Highlight the impact of monthly gifts in your donation forms and follow-up emails. Don’t stop at “good enough” when predictability and long-term ROI are on the line.
You’re missing out on your most dependable donors.
Recurring gifts are the fuel for sustainable growth—less churn, more planning power. Launch a branded monthly giving program and use new donor welcome flows to invite supporters to commit. Even small gains here will pay dividends for years.
Well done—you’ve built a dependable giving engine.
Recurring donors are your most loyal supporters, and they’re showing up month after month. Keep strengthening that community with impact updates, insider messaging, and smart automation. You’ve cracked one of the hardest parts of nonprofit fundraising—now grow it.
