Join us for the Virtuous User Summit

August 19-21, 2025

📣 Responsive Nonprofit Summit • Free + Virtual 🎉

June 4-5, 2025

Practical Strategies. Real Results. Free to Attend.

The Responsive Nonprofit Summit June 4-5, 2025

Responsive Nonprofit Summit • Free + Virtual

March 11-12, 2026

Respond '26 (User Summit)

May 27-29, 2026

Already a Virtuous customer? Our Professional Services help with Data and Report Clean-Up, Custom Training, Consulting and Giving Page Optimization.

Contents

[Podcast] M. Gale & Associates On The Power of Listening To Fuel Fundraising Results

 

Missy Gale and Jill Bruner join the Responsive Fundraising Podcast to discuss the unique challenges nonprofit teams must overcome in 2020, the importance of listening to fuel fundraising activities, and how organizations must pivot plans and shift strategies to increase impact.

M. Gale & Associates is a fundraising consulting firm with more than a decade of experience collaborating with mission-driven nonprofit organizations in North Texas and the Southwest. They help them reach their full potential by delivering strategic philanthropic solutions that are insightful, implementable, and successful.

author avatar
Virtuous Team

What you should do now

Below are three ways we can help you begin your journey to building more personalized fundraising with responsive technology.

See the Virtuous platform in action.  Schedule a call with our team for personalized answers and expert advice on transforming your nonprofit with donor management software.

Download our free Responsive Maturity Model and learn the 5 steps to more personalized donor experiences.

If you know another nonprofit pro who’d enjoy reading this page, share it with them via Email, Linkedin, Twitter, or Facebook.

The Responsive Maturity Model
5 Steps to More Personalized Donor Experiences
Get Responsive Fundraising Tips
Get updates delivered directly to your inbox.

Summarize with AI

Donor Lifetime Value: The Most Accurate Way to Calculate

Donor Lifetime Value: The Most Accurate Way to Calculate

TL;DR Donor lifetime value estimates the total revenue a donor will contribute across their entire relationship with your organization, factoring in gift size, frequency, and retention. The 2026 sector average…
5 New Donor Acquisition Strategies to Get More Donors Behind Your Cause

5 New Donor Acquisition Strategies to Get More Donors Behind Your Cause

TL;DR Donor acquisition measures what percentage of your active donor base gave their first gift this year , and the 2026 sector average is 32.06%. A high donor acquisition rate…
How to Increase Recurring Giving Donations: 3 Best Strategies

How to Increase Recurring Giving Donations: 3 Best Strategies

TL;DR Recurring giving accounts for 20.96% of total revenue for the average nonprofit in 2026, with top-quartile organizations generating 44% of revenue from recurring donors. Recurring donors give more predictably,…

Grow generosity with Virtuous

Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger​
Chief Information Officer