Fireside Chat: Research Review

Fundraiser Fireside Chat: Research Review

What does the latest fundraising research mean for your organization?

Fundraising research can help you understand larger trends, make decisions, and see where your organization fits in the bigger picture. Reports like Giving USA 2022: The Annual Report on Philanthropy for the Year 2021 and M+R Benchmarks are a source of ideas, insight, and sometimes even surprises that can help you fundraise more effectively.

This week on The Responsive Weekly, we called together a team of experienced fundraisers from Virtuous to discuss the latest findings.

The Quick Summary

Watch the Full Recording Here

Top Takeaways

  • Each organization is different, but paying attention to research and trends can help you put your own fundraising results in perspective.
  • Generosity is going strong!
  • Cultivating individual givers remains a high priority: listen and connect to build donor relationships.
  • Share research with your board to help them understand the larger landscape of philanthropy.
  • Giving donors options like monthly giving and corporate matching helps personalize the giving experience.

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Grow generosity with Virtuous.

Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger​
Chief Information Officer